The Scoop @ MSCO

New Athletic Shoe to Be Branded, Launched by MSCO

We’ve gotten a look into the future of athletic shoes and it is a game changer. While some have faux-science talking about comfort and weight contributing to enhanced performance, this is a shoe that actually makes a tangible difference for many athletes. We can’t say anything about the branding or what makes the shoe special yet, but we can tell you it’s a huge new opportunity for a product launch of a brand developed entirely by MSCO derived from the advantages the shoe has on other products in this crowded marketplace. Look for more news on this in the coming months.

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