, the executive peer-to-peer networking and advisory organization, has selected MSCO CEO Mark Stevens as their exclusive marketing professional in their new Westchester organizational branch. As a “Vistage Chair,” Mark will advise CEOs on how to market their businesses successfully. It’s the perfect role for the author of the critically acclaimed marketing and advertising book Your Marketing Sucks
, which is probably why Vistage sought Mark’s expertise in founding their new group. All of us at MSCO are excited by the potential this has not only for business development, but also the implications for the rerelease of the book.
Founded in 1957, headquartered in San Diego, CA, Vistage has more than 17,000 CEO members in 15 countries. The new Westchester group is set to convene next month. Currently, they are not looking for more members to join the organization, but be on the lookout for new openings as the chapter grows.