Mark Stevens has advice for businesses everywhere: Make 2015 the best year ever!
The latest small business consulting from our CEO was published by The Network Journal last week. The article quotes three business experts on what small business owners can do to enjoy success in 2015. Mark shares his unique small business consulting through three of the ten tips:
Get It Together – Integrate all the pieces of your marketing machine
Eliminated the Duds – Stop selling 10% of the products you’re selling now
Plan For and Achieve Growth – Set a minimum target for growth of 25%
Each tip is an MSCO trademark brand of small business consulting from the mind of our best selling CEO. None of it is advice you expect to hear this time of year. All of it will help you if you keep it in mind when building your business next year.
To learn more, you can read the entire article here. Or for expanded tips, advice and ways to grow your business, you can get the book from the man who literally wrote the book on marketing here.
Starting today, MSCO is testing new advertising on 98.7 ESPN Radio in New York. Building on our successful radio advertising on similar stations in the area, we constantly look to new channels and media to get the word out about MSCO’s marketing services. This is the first of several new initiatives MSCO will use to drum up business through the rest of this year.
It’s in this way our model is so different from other advertising agencies and marketing firms in the area. In addition to getting jobs from large companies through networking and RFPs, we also have a successful retail model based on advertising ROI, something few agencies can say about themselves. When you think about it, if ad agencies believed so much in advertising products, why wouldn’t they do it for themselves? We’ve proven it can work with more than 5 years of successful advertising in New York City.
As a bonus, MSCO will also be running a text-in contest, encouraging business owners to enter for a chance to win a free business retreat. Just text “MSCO” to short code 44202. Go ahead, you can enter and win as well!Read More
MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.
After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.
From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.