February 26 / 2007By MarkBusiness, E-Mail Marketing, Management, Marketing, Marvelous Marketing, Online Marketing, Public Relations, Sales, Small Business, Unconventional Thinking8 comments
The most dangerous term in business
I couldn’t agree more with your assessment about how marketing fails to focus on key goals! I
Another pearl of wisdom! Thanks for saying out loud what many of us have been thinking all along. It’s a shame that 95% of the decision-makers in business today gag at the prospect of letting their marketing department operate outside their silo – and it’s their loss. *Winning* business – as you’ve affirmed and confirmed time and time again – treats marketing as the art and science of growing business. Unfortunately, most companies focus their marketing efforts on making pretty pictures, spinning logos, and lofty, egregious statements about their leadership efforts (and how many times have all of us marketeers been forced into doing just that, or risk losing our jobs?).
I work for a pretty large casino in Kansas City. I’m soo sending this blog to everyone. They need some words of wisdom!
Hi Mark, I would like you to elaborate what do you mean “Balkanize”. I am from Balkan area, and I know better than you how it is there and what kind of people live there. I feel insulted because you are comparing Balkan with something that sucks (Your marketing sucks). I don’t think that this is a good idea telling everybody that people from other geographic region of the world suck and that they are “retarded”, like we are some sort of measuring unit for worst sin. Please explain. Zoran S.
Please rest assured that Mark has nothing against the Balkans, or their people. The term has gained a meaning in English which is defined online in several places. We are sorry if the use of the term offends you. And we will try to find better terms to use in the future.
MerriamWebster Online Dictionary: 1 : to break up (as a region or group) into smaller and often hostile units 2 : DIVIDE, COMPARTMENTALIZE balkanized; it is full of niches, with different groups watching and playing their own things — Richard Corliss>
Wikipedia: Balkanization is a geopolitical term originally used to describe the process of fragmentation or division of a region into smaller regions that are often hostile or non-cooperative with each other. The term has arisen from the conflicts in the 20th century Balkans. The first balkanization was embodied in the Balkan Wars, and the term was reaffirmed in the Yugoslav wars.
Chris Kieff, Unconventional Thinking Producer
[…] a recent post to his Unconventional Thinking blog, author and CEO Mark Stevens (he wrote the book, Your Marketing Sucks) states that, Establishing a […]
[…] In his Unconventional Thinking blog, Mark Stevens makes a great point about defining marketing and its role in business: […]
Pretty part of content. I just stumbled upon your site and in accession capital to claim that I acquire in fact loved account your weblog posts. Any way I’ll be subscribing on your augment and even I achievement you get right of entry to persistently fast.
A formidable share, I just given this onto a colleague who was doing somewhat analysis on this. And he the truth is bought me breakfast as a result of I found it for him.. smile. So let me reword that: Thnx for the deal with! However yeah Thnkx for spending the time to debate this, I feel strongly about it and love studying more on this topic. If attainable, as you grow to be expertise, would you mind updating your weblog with extra details? It is extremely useful for me. Massive thumb up for this blog post!
Current ye@r *
Leave this field empty