The Scoop @ MSCO

The Most Dangerous Term In Business

The most dangerous term in business


  1. Dave Morse ∣ February 27th / 2007 at 11:42 am


    I couldn’t agree more with your assessment about how marketing fails to focus on key goals! I

  2. Jordan Malik ∣ February 27th / 2007 at 3:02 pm


    Another pearl of wisdom! Thanks for saying out loud what many of us have been thinking all along. It’s a shame that 95% of the decision-makers in business today gag at the prospect of letting their marketing department operate outside their silo – and it’s their loss. *Winning* business – as you’ve affirmed and confirmed time and time again – treats marketing as the art and science of growing business. Unfortunately, most companies focus their marketing efforts on making pretty pictures, spinning logos, and lofty, egregious statements about their leadership efforts (and how many times have all of us marketeers been forced into doing just that, or risk losing our jobs?).

  3. Tracy W ∣ February 28th / 2007 at 2:21 pm

    I work for a pretty large casino in Kansas City. I’m soo sending this blog to everyone. They need some words of wisdom!

  4. Zoran S. ∣ March 8th / 2007 at 9:18 pm

    Hi Mark,
    I would like you to elaborate what do you mean “Balkanize”. I am from Balkan area, and I know better than you how it is there and what kind of people live there. I feel insulted because you are comparing Balkan with something that sucks (Your marketing sucks). I don’t think that this is a good idea telling everybody that people from other geographic region of the world suck and that they are “retarded”, like we are some sort of measuring unit for worst sin. Please explain.
    Zoran S.


    Please rest assured that Mark has nothing against the Balkans, or their people. The term has gained a meaning in English which is defined online in several places.
    We are sorry if the use of the term offends you. And we will try to find better terms to use in the future.

    MerriamWebster Online Dictionary:
    1 : to break up (as a region or group) into smaller and often hostile units
    2 : DIVIDE, COMPARTMENTALIZE balkanized; it is full of niches, with different groups watching and playing their own things — Richard Corliss>

    or here:

    Balkanization is a geopolitical term originally used to describe the process of fragmentation or division of a region into smaller regions that are often hostile or non-cooperative with each other[1][2]. The term has arisen from the conflicts in the 20th century Balkans. The first balkanization was embodied in the Balkan Wars, and the term was reaffirmed in the Yugoslav wars.


    Chris Kieff,
    Unconventional Thinking Producer

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