The Scoop @ MSCO

Books

OnPath Webinar Led by Mark Stevens

Yesterday, MSCO CEO Mark Stevens is leading a webinar discussion in a partnership with OnPath titled You’re Fired: 10 Reasons Why You Won’t Make Your Sales Numbers. As the author of books like Your Management Sucks and God is a Salesman, Mark makes the ideal speaker to help motivate sellers to achieve their full potential.

OnPath is an award-winning B2B lead generation company that understands the complexities of selling to businesses. Some of their clients include Google, Yellow Pages, IBM and American Express. They regularly host these web series and you can have a look at the webinar archive here.

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King Icahn Returns to Book Shelves

King Icahn CoverThe second of Mark’s books to be rereleased in the past few weeks, King Icahn: Biography of a Renegade Capitalist is now for sale once again on Amazon.

This is the first and only biography of Carl Icahn written with his cooperation, which was a difficult task in and of itself. In the process, however, Mark Stevens really became the number one authority on what makes Carl tick. The story of how the book came to be now prefaces the story of how the man came to be, so don’t miss King Icahn’s new forward.

After that, follow the meteoric rise of one of the wealthiest men in the history of the world, his wins, losses and motivations, all told from his own perspective. Having been out of print for over a decade, MSCO anticipates high demand for the tale of this game changing tycoon.

 

With Carl dominating the headlines recently, you should know a little something about the man behind the $20 billion empire.

Get your copy of King Icahn here.

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Your Marketing Sucks 10th Anniversary Edition Released

YMS_10thanniversarycoverBusinessweek bestseller and breakthrough hit for Mark Stevens Your Marketing Sucks has been updated and rereleased with new content. This 10th Anniversary Edition delves into the making of a viral brand, along with a short story on the reception of the book 10 years ago.

We can’t believe it’s been that long since YMS came out. But when you look back, it’s amazing how much has changed since then. Think about media ten years ago:

  • There was no Facebook or Twitter
  • The most popular mobile phone was the RAZR
  • Internet connections were still majority dial-up
  • Friends and Survivor were top rated TV shows
  • The iPod was a major new technology
  • An “app” ran on a computer
  • Every major metro area had a daily newspaper
  • “Tablet” was another word for a pill

Look at how far we’ve come! But much has stayed the same, which makes YMS 10 a relevant gut-punch to the flashy marketer not focused on results.

Get the latest version of YMS here.

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King Icahn Returns to Book Shelves

King Icahn CoverThe second of Mark’s books to be rereleased in the past few weeks, King Icahn: Biography of a Renegade Capitalist is now for sale once again on Amazon, both in paperback and for the first time on Kindle.

This is the first and only biography of Carl Icahn written with his cooperation, which was a difficult task in and of itself. In the process, however, Mark Stevens really became the number one authority on what makes Carl tick. The story of how the book came to be now prefaces the story of how the man came to be, so don’t miss King Icahn’s new forward.

After that, follow the meteoric rise of one of the wealthiest men in the history of the world, his wins, losses and motivations, all told from his own perspective. Having been out of print for over a decade, MSCO anticipates high demand for the tale of this game changing tycoon.

With Icahn all over the news, don’t you want to know the story about the man behind the name on the $20 billion empire?

Get your copy of King Icahn here. 

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What's the Buzz on Carl Icahn? Ask Mark Stevens

Twenty-billion dollar man Carl Icahn has been in the news a lot recently. Whether it be about Oshkosh or Dell or Apple, the man knows how to work the Market.

Buzzfeed journalist Mariah Summers did just that in her latest article about Icahn, which goes into what happens to companies that don’t take Carl’s advice. MSCO CEO and author of King Icahn: Biography of a Renegade Capitalist Mark Stevens is quoted talking about Icahn’s effect on share value in relation to how he works saying:

“[Shareholders] have benefited overall, because he’s been the rising tide that lifted all boats,” said Mark Stevens, CEO of marketing consultancy MSCO, who wrote a 1993 biography of Icahn after shadowing him for months. “Shareholders tend to benefit in tandem, so when he walked away enriched, so did the shareholders.”

This comes in advance of the rerelease of King Icahn scheduled for this summer with an updated and expanded look at how the renegade capitalist has fared in the last two decades since the book’s initial release. Look for more news about that at the MSCO Scoop as it develops.

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