The Scoop @ MSCO

Branding

Bestie Bag Now Working with MSCO

MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.

After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.
From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.
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Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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Pair of New Clients Join MSCO

With a reputation for building businesses of all sizes, MSCO often has an eclectic group of clients in industries ranging from athletics to insurance. This week, MSCO welcomed two new dynamic clients into the fold looking to grow their business with our marketing help:

Law Offices of Alan J Pickel – This Stamford based personal injury lawyer looks to MSCO in order to help him define a market niche and provide him with a great deal of exposure through advertising, both traditional and digital. We anticipate  success in streamlining his marketing and focusing his appeal like a laser on a particular client need.

Compensation Refunds – This B2B client comes to MSCO to help him pitch his services to businesses overpaying on insurance, particularly workers’ compensation benefits. By negotiating the complexities of insurance bureaucracy and requirements of the law, Compensation Benefits stands to help their clients recoup tens of thousands of dollars in refunds for overpayments. Given a little exposure to the right decision makers, MSCO feels this is an easy sell that could revolutionize the way insurance benefits are calculated industry wide.

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MSCO Bringing Racehorses to the Masses

Our newest client, horse partnership company 5R Stables, has the ability to make dreams come true. Remember when you were a kid and all you wanted was a pony? 5R offers the adult version of this dream – thoroughbred racehorses. Simply buy a whole or fractional share of a horse, and you can watch it transform into a racing legend.

We’re hard at work on a campaign to bring this client, rebranded as Equestrian Equities, into the limelight. We’ll start by revamping their web presence through a captivating landing page and taking over their social media accounts. We’ll also be reaching out to specific audiences through a targeted direct mail campaign. With such a strong and unique client, things will only move up from here. We’re excited to see where we can take this.

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Mark Stevens Knows Price of Business for Professionals

On July 3rd, Mark Stevens appeared on The Price of Buisness show with host Kevin Price to talk about how medical and legal professionals can leverage their talents to drive the most return from their marketing investment. In short, eschewing the conventional wisdom is a sure fire way to fail in the cut throat marketplaces in which these practitioners play. You have to zig when everyone else zags in order to achieve exponential success.

Here’s the transcript from that interview on 1110 AM KTEK

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