The Scoop @ MSCO

Business

TF Andrew Store in Westchester Public Relations Hit

A crowd gathers at the "bar" at TF Andrew's Westchester public relations event
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special  presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community. 

TF Andrew branded collateral next to Cottages & Gardens magazine
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens. 

TF Andrew founder Tom Fahey talking with Westchester public relations expert Cindi Cook
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week.

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Controversial Post Has Mark on Top of Social Media Landscape

The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.

Mark brought this unconventional wisdom to LinkedIn yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area. 

Update: The post has now rocketed over 750,000 views on its way over a million. Read More

MSCO Begins Advertising on ESPN Radio

Starting today, MSCO is testing new advertising on 98.7 ESPN Radio in New York. Building on our successful radio advertising on similar stations in the area, we constantly look to new channels and media to get the word out about MSCO’s marketing services. This is the first of several new initiatives MSCO will use to drum up business through the rest of this year.

It’s in this way our model is so different from other advertising agencies and marketing firms in the area. In addition to getting jobs from large companies through networking and RFPs, we also have a successful retail model based on advertising ROI, something few agencies can say about themselves. When you think about it, if ad agencies believed so much in advertising products, why wouldn’t they do it for themselves? We’ve proven it can work with more than 5 years of successful advertising in New York City.

As a bonus, MSCO will also be running a text-in contest, encouraging business owners to enter for a chance to win a free business retreat. Just text “MSCO” to short code 44202. Go ahead, you can enter and win as well!

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Bestie Bag Now Working with MSCO

MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.

After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.

From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.

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Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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