MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.
After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.
From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.
Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.
Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.
Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.Read More
For the sixth consecutive year, Barron’s ranked Rob Clarfeld, CEO of Clarfeld Financial Advisors, New York’s #1 Independent Financial Advisor. A client of MSCO for that entire span, we’ve been with them every step of the way, unearthing new opportunities and streamlining their business development, so they can focus on what matters, growing wealth for their clients.
Says Clarfeld about the achievement:
“I’m thrilled by this year’s ranking; however, it is our Barron’s ranking for six consecutive years as New York’s best independent wealth advisor that attests to the consistency of our methodology, high-touch client service culture and ongoing commitment to excellence.
“This past year saw us highly ranked by Forbes, The Financial Times, as well as other publications, but the Barron’s ranking is by far the gold standard of the financial services industry.We operate in an incredibly competitive environment, among very talented firms, particularly in New York where the best of the best compete for the trust of extremely sophisticated clients.”
With a score of 99.496 out of 100, Clarfeld ranked eighth nationally in Barron’s Top 100 Independent Advisors list for 2014 and has been among the top ten nationwide for six consecutive years.
Barron’s rigorous, objective ranking is the most prestigious and respected listing within the financial advisory industry. Unlike other industry surveys that list advisors solely by assets under management, Barron’s vetting process employs an in-depth qualitative assessment of the advisor’s investment philosophy, business practices, contributions to the community and profession, as well as asset and revenue growth.Read More