The Scoop @ MSCO

Clients

Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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Clarfeld Again Ranked #1 NY Independent Financial Consultant by Barron’s

For the sixth consecutive year, Barron’s ranked Rob Clarfeld, CEO of Clarfeld Financial Advisors, New York’s #1 Independent Financial Advisor. A client of MSCO for that entire span, we’ve been with them every step of the way, unearthing new opportunities and streamlining their business development, so they can focus on what matters, growing wealth for their clients.

Says Clarfeld about the achievement:

“I’m thrilled by this year’s ranking; however, it is our Barron’s ranking for six consecutive years as New York’s best independent wealth advisor that attests to the consistency of our methodology, high-touch client service culture and ongoing commitment to excellence.

“This past year saw us highly ranked by Forbes, The Financial Times, as well as other publications, but the Barron’s ranking is by far the gold standard of the financial services industry.We operate in an incredibly competitive environment, among very talented firms, particularly in New York where the best of the best compete for the trust of extremely sophisticated clients.”

With a score of 99.496 out of 100, Clarfeld ranked eighth nationally in Barron’s Top 100 Independent Advisors list for 2014 and has been among the top ten nationwide for six consecutive years.

Barron’s rigorous, objective ranking is the most prestigious and respected listing within the financial advisory industry. Unlike other industry surveys that list advisors solely by assets under management, Barron’s vetting process employs an in-depth qualitative assessment of the advisor’s investment philosophy, business practices, contributions to the community and profession, as well as asset and revenue growth.

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Distinctive Offices Painted as Interior Experts

Score another hit for MSCO’s public relations team! Professional contracting magazine inPAINT’s summer issue features an article quoting MSCO client Distinctive Offices’ CEO and founder Richard Colucci as he talks about the right time to renovate commercial space. Here’s an excerpt:

“The ideal time for business owners to consider a design transformation of their office space is prior to an approaching lease renewal,” Colucci adds. “This is the perfect time to transform an entire office space—from carpet to paint—without the hassle of [a] move.”

Great job, guys! Read the entire article here.

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Pair of New Clients Join MSCO

With a reputation for building businesses of all sizes, MSCO often has an eclectic group of clients in industries ranging from athletics to insurance. This week, MSCO welcomed two new dynamic clients into the fold looking to grow their business with our marketing help:

Law Offices of Alan J Pickel – This Stamford based personal injury lawyer looks to MSCO in order to help him define a market niche and provide him with a great deal of exposure through advertising, both traditional and digital. We anticipate  success in streamlining his marketing and focusing his appeal like a laser on a particular client need.

Compensation Refunds – This B2B client comes to MSCO to help him pitch his services to businesses overpaying on insurance, particularly workers’ compensation benefits. By negotiating the complexities of insurance bureaucracy and requirements of the law, Compensation Benefits stands to help their clients recoup tens of thousands of dollars in refunds for overpayments. Given a little exposure to the right decision makers, MSCO feels this is an easy sell that could revolutionize the way insurance benefits are calculated industry wide.

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MSCO Bringing Racehorses to the Masses

Our newest client, horse partnership company 5R Stables, has the ability to make dreams come true. Remember when you were a kid and all you wanted was a pony? 5R offers the adult version of this dream – thoroughbred racehorses. Simply buy a whole or fractional share of a horse, and you can watch it transform into a racing legend.

We’re hard at work on a campaign to bring this client, rebranded as Equestrian Equities, into the limelight. We’ll start by revamping their web presence through a captivating landing page and taking over their social media accounts. We’ll also be reaching out to specific audiences through a targeted direct mail campaign. With such a strong and unique client, things will only move up from here. We’re excited to see where we can take this.

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