The Scoop @ MSCO

Advertising

Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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Pair of New Clients Join MSCO

With a reputation for building businesses of all sizes, MSCO often has an eclectic group of clients in industries ranging from athletics to insurance. This week, MSCO welcomed two new dynamic clients into the fold looking to grow their business with our marketing help:

Law Offices of Alan J Pickel – This Stamford based personal injury lawyer looks to MSCO in order to help him define a market niche and provide him with a great deal of exposure through advertising, both traditional and digital. We anticipate  success in streamlining his marketing and focusing his appeal like a laser on a particular client need.

Compensation Refunds – This B2B client comes to MSCO to help him pitch his services to businesses overpaying on insurance, particularly workers’ compensation benefits. By negotiating the complexities of insurance bureaucracy and requirements of the law, Compensation Benefits stands to help their clients recoup tens of thousands of dollars in refunds for overpayments. Given a little exposure to the right decision makers, MSCO feels this is an easy sell that could revolutionize the way insurance benefits are calculated industry wide.

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MSCO Bringing Racehorses to the Masses

Our newest client, horse partnership company 5R Stables, has the ability to make dreams come true. Remember when you were a kid and all you wanted was a pony? 5R offers the adult version of this dream – thoroughbred racehorses. Simply buy a whole or fractional share of a horse, and you can watch it transform into a racing legend.

We’re hard at work on a campaign to bring this client, rebranded as Equestrian Equities, into the limelight. We’ll start by revamping their web presence through a captivating landing page and taking over their social media accounts. We’ll also be reaching out to specific audiences through a targeted direct mail campaign. With such a strong and unique client, things will only move up from here. We’re excited to see where we can take this.

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Partnership Forged Between Tweeds and Rug Renovating

In what has become standard practice around here, MSCO has brokered a business development deal between Tweeds Dry Cleaning and Rug Renovating, two of our clients. In the partnership, Rug Renovating becomes Tweeds’ official carpet and upholstery cleaning specialist. In return, Tweeds receives royalties for every customer sent to Rug Renovating for cleaning services. The companies are working together on an internet marketing campaign touting the new deal. Here’s the website for customers interested in the dual services, made possible by the collaboration through MSCO.

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Mark Stevens Talks Marketing on Entrepreneur’s Radio Show

It’s a question we’ve been asking for years: Does your marketing suck? Recently, Mark sat down with Entrepreneur’s Radio Show to explain what he means and what you can do about it. Of course, it makes for a good listen in conjunction with the brand new release of Your Marketing Sucks: 10th Anniversary Edition.

Have a listen to Mark’s episode here.

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