The Scoop @ MSCO

Entrepreneur

Controversial Post Has Mark on Top of Social Media Landscape

The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.

Mark brought this unconventional wisdom to LinkedIn yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area. 

Update: The post has now rocketed over 750,000 views on its way over a million. Read More

LinkedIn Goes Wild Over Mark’s Rotten Fries

Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.

This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.

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MSCO Expert Now Managing Social Media for Hudson Union Society

Our Social Media Director Suzan French was recently appointed PR & Social Media Manager for Hudson Union Society, a unique Manhattan-based organization that provides unparalleled, first-hand access to the world’s biggest names in politics, entertainment, science, business, and the arts. In this new capacity, she will offer advice on planning and outreach through public relations and social media, securing targeted exposure for the organization.

As one of her first acts in the role, Suzan recently had the honor of attending a reception for four-star United States Marine Corp General Tony Zinni, former commander-in-chief of the United States Central Command.

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Mark Stevens Among Top LinkedIn Influencers

MSCO CEO and founder Mark Stevens now ranks in the top 2% of all profiles viewed on LinkedIn and#3 in his peer group of influencers according to LinkedIn’s own metrics. This meteoric rise has come on the heels of a torrid stretch of Mark writing viral posts on LinkedIn nearly every day in the past month (some of which we have rebroadcast here). This has translated to more visibility for Mark’s profile and MSCO in general, propelled by a meteoric 13% rise in 30 days.

The results really show that content marketing is king when it comes to social media management. You need to show you know what you’re talking about and get people talking about it in turn. That’s what’s been so successful for us on LinkedIn, not just for Mark, but for our clients as well.

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MSCO Hosts Vistage International

Yesterday, MSCO and Mark Stevens hosted the first meeting of Vistage International’s Westchester County chapter, the executive networking and idea sharing group with hundreds of chapters around the globe.

One of the highlights of this event was the presentation of MSCO’s proprietary marketing methodology. Overall, the meeting was well attended by executives from businesses of all sizes and left everyone with a great impression. Let’s hope this is the start of something big in Westchester.

 

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