The Scoop @ MSCO

Million $$ Marketing Mistakes

The Worst Man In America

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”

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Overdosed On Oprah

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

I know, I know, Ms. Oprah is a talented woman, a world-class entrepreneur. But she always positions herself as angelic, saintly, a kingmaker, an all knowing, and all encompassing model of perfection.
I wonder if she knows of Ludwig Mies van de Rohe, the iconic architect best known for the minimalist “less is more” style and philosophy. If Winfrey is familiar with Mies, she clearly does not ascribe to his world view. When it comes to Oprah, Ms. Perfect believes that more is clearly more. That our lives are surely incomplete unless we are constantly bombarded by her image, her message, her uber worldly magnificence.

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