The Scoop @ MSCO

Management

Controversial Post Has Mark on Top of Social Media Landscape

The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.

Mark brought this unconventional wisdom to LinkedIn yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area. 

Update: The post has now rocketed over 750,000 views on its way over a million. Read More

Teams of Distinction Connecting Teams Through HC Online

Our PR staff helps another client get press coverage. In one of their latest articles, human resources blog HC Online quotes Teams of Distinction (formerly People NRG) founder Lawrence Polsky as an expert on corporate team building. As the expert on business culture and coaching, Polsky says:

“Most of the problems on teams are human: conflict, stress, burn out, success, failure, striving, collaborating. These are all human problems that require real relationships [to manage].”

This is part of our ongoing marketing strategy to transform Teams of Distinction into the go-to consultancy for CEOs worried about their company culture and team performance. Look for more from Lawrence in more human resources and management media channels in the coming weeks.
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Bestie Bag Now Working with MSCO

MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.

After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.

From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.

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Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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LinkedIn Goes Wild Over Mark’s Rotten Fries

Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.

This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.

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