The Scoop @ MSCO

Marketing

Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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LinkedIn Goes Wild Over Mark’s Rotten Fries

Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.

This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.

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MSCO Expert Now Managing Social Media for Hudson Union Society

Our Social Media Director Suzan French was recently appointed PR & Social Media Manager for Hudson Union Society, a unique Manhattan-based organization that provides unparalleled, first-hand access to the world’s biggest names in politics, entertainment, science, business, and the arts. In this new capacity, she will offer advice on planning and outreach through public relations and social media, securing targeted exposure for the organization.

As one of her first acts in the role, Suzan recently had the honor of attending a reception for four-star United States Marine Corp General Tony Zinni, former commander-in-chief of the United States Central Command.

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Mark Stevens Among Top LinkedIn Influencers

MSCO CEO and founder Mark Stevens now ranks in the top 2% of all profiles viewed on LinkedIn and#3 in his peer group of influencers according to LinkedIn’s own metrics. This meteoric rise has come on the heels of a torrid stretch of Mark writing viral posts on LinkedIn nearly every day in the past month (some of which we have rebroadcast here). This has translated to more visibility for Mark’s profile and MSCO in general, propelled by a meteoric 13% rise in 30 days.

The results really show that content marketing is king when it comes to social media management. You need to show you know what you’re talking about and get people talking about it in turn. That’s what’s been so successful for us on LinkedIn, not just for Mark, but for our clients as well.

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Pair of New Clients Join MSCO

With a reputation for building businesses of all sizes, MSCO often has an eclectic group of clients in industries ranging from athletics to insurance. This week, MSCO welcomed two new dynamic clients into the fold looking to grow their business with our marketing help:

Law Offices of Alan J Pickel – This Stamford based personal injury lawyer looks to MSCO in order to help him define a market niche and provide him with a great deal of exposure through advertising, both traditional and digital. We anticipate  success in streamlining his marketing and focusing his appeal like a laser on a particular client need.

Compensation Refunds – This B2B client comes to MSCO to help him pitch his services to businesses overpaying on insurance, particularly workers’ compensation benefits. By negotiating the complexities of insurance bureaucracy and requirements of the law, Compensation Benefits stands to help their clients recoup tens of thousands of dollars in refunds for overpayments. Given a little exposure to the right decision makers, MSCO feels this is an easy sell that could revolutionize the way insurance benefits are calculated industry wide.

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