The Scoop @ MSCO

Mark Stevens

LinkedIn Goes Wild Over Mark’s Rotten Fries

Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.

This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.

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Mark Stevens Among Top LinkedIn Influencers

MSCO CEO and founder Mark Stevens now ranks in the top 2% of all profiles viewed on LinkedIn and#3 in his peer group of influencers according to LinkedIn’s own metrics. This meteoric rise has come on the heels of a torrid stretch of Mark writing viral posts on LinkedIn nearly every day in the past month (some of which we have rebroadcast here). This has translated to more visibility for Mark’s profile and MSCO in general, propelled by a meteoric 13% rise in 30 days.

The results really show that content marketing is king when it comes to social media management. You need to show you know what you’re talking about and get people talking about it in turn. That’s what’s been so successful for us on LinkedIn, not just for Mark, but for our clients as well.

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Mark Stevens Knows Price of Business for Professionals

On July 3rd, Mark Stevens appeared on The Price of Buisness show with host Kevin Price to talk about how medical and legal professionals can leverage their talents to drive the most return from their marketing investment. In short, eschewing the conventional wisdom is a sure fire way to fail in the cut throat marketplaces in which these practitioners play. You have to zig when everyone else zags in order to achieve exponential success.

Here’s the transcript from that interview on 1110 AM KTEK

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OnPath Webinar Led by Mark Stevens

Yesterday, MSCO CEO Mark Stevens is leading a webinar discussion in a partnership with OnPath titled You’re Fired: 10 Reasons Why You Won’t Make Your Sales Numbers. As the author of books like Your Management Sucks and God is a Salesman, Mark makes the ideal speaker to help motivate sellers to achieve their full potential.

OnPath is an award-winning B2B lead generation company that understands the complexities of selling to businesses. Some of their clients include Google, Yellow Pages, IBM and American Express. They regularly host these web series and you can have a look at the webinar archive here.

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Mark Stevens Weighs in on Redskins Controversy

In the latest news from CommPRO.biz, which provides the daily scoop for media and communications professionals, MSCO CEO Mark Stevens gives his opinion on the recent trademark ruling regarding the Washington Redskins team name.

In the article, Mark goes against the consensus by saying that Dan Snyder needs to go on the offensive and stop playing defense regarding the topic, citing the myriad of other quasi offensive team sports names. There’s a slippery slope that we don’t want to start down, or at least try to slow as goes the argument.

What do you think? Should the name change or should Snyder stick to his guns like Mark says? Read the article here and weigh in with your opinion in the comments.

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