Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.
Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.
Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.Read More
Our Social Media Director Suzan French was recently appointed PR & Social Media Manager for Hudson Union Society, a unique Manhattan-based organization that provides unparalleled, first-hand access to the world’s biggest names in politics, entertainment, science, business, and the arts. In this new capacity, she will offer advice on planning and outreach through public relations and social media, securing targeted exposure for the organization.
As one of her first acts in the role, Suzan recently had the honor of attending a reception for four-star United States Marine Corp General Tony Zinni, former commander-in-chief of the United States Central Command.
Score another hit for MSCO’s public relations team! Professional contracting magazine inPAINT’s summer issue features an article quoting MSCO client Distinctive Offices’ CEO and founder Richard Colucci as he talks about the right time to renovate commercial space. Here’s an excerpt:
“The ideal time for business owners to consider a design transformation of their office space is prior to an approaching lease renewal,” Colucci adds. “This is the perfect time to transform an entire office space—from carpet to paint—without the hassle of [a] move.”
Great job, guys! Read the entire article here.Read More