MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.
After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.
From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.
Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.
This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.Read More
On July 3rd, Mark Stevens appeared on The Price of Buisness show with host Kevin Price to talk about how medical and legal professionals can leverage their talents to drive the most return from their marketing investment. In short, eschewing the conventional wisdom is a sure fire way to fail in the cut throat marketplaces in which these practitioners play. You have to zig when everyone else zags in order to achieve exponential success.Read More
In what has become standard practice around here, MSCO has brokered a business development deal between Tweeds Dry Cleaning and Rug Renovating, two of our clients. In the partnership, Rug Renovating becomes Tweeds’ official carpet and upholstery cleaning specialist. In return, Tweeds receives royalties for every customer sent to Rug Renovating for cleaning services. The companies are working together on an internet marketing campaign touting the new deal. Here’s the website for customers interested in the dual services, made possible by the collaboration through MSCO.Read More
Yesterday, MSCO and Mark Stevens hosted the first meeting of Vistage International’s Westchester County chapter, the executive networking and idea sharing group with hundreds of chapters around the globe.
One of the highlights of this event was the presentation of MSCO’s proprietary marketing methodology. Overall, the meeting was well attended by executives from businesses of all sizes and left everyone with a great impression. Let’s hope this is the start of something big in Westchester.