The Scoop @ MSCO

TV Commercials

Video Production Begins for TF Andrew Cable Spot

TF Andrew Commercial Extras
Westchester’s premier flooring center TF Andrew has enlisted MSCO to script, produce and air its first TV commercial. We shot the first half of that commercial yesterday on location in Greenwich, CT. Special thanks to Nick and Amy for allowing us to use their house for the video production.

TF Andrew TV Commercial
This Westchester video production is just the next step in our marketing strategy for TF Andrew which includes, a new high-end branding, TV, print, internet marketing, PPC advertising and direct mail. We’re pulling out all the stops promoting their new store in Elmsford and helping them transition their New Rochelle location into the upscale showroom experience currently offered at their flagship. We’ll also be opening an outlet center for deals on designer name floors sometime in the coming months.

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With 10 actors, including extras (and a cameo by yours truly as the flower guy), it was one of MSCO’s most involving commercial scripts of late. Not a problem for director and producer Stephen Kerstein who managed the actors magnificently and got some great footage during the 8 hour video production for the :30 second commercial. If you live in Westchester, look for the spot on networks like Bravo, Food Network, HGTV, News 12 and more. And look for more coming from TF Andrew in the coming weeks and months, including a big grand opening gala Thursday October 16th at their Elmsford showroom.

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Heatwave Commercial to Air This Week

The filming has finally paid off. Heatwave is going to market with its shiny new commercial this week in lower Westchester on a variety of cable networks, including USA, TBS, TNT and much more. So, if you live in or around White Plains, Scarsdale, Elmsford or Tarrytown, be on the lookout for Heatwave’s commercial starring Tommy Jay and his lovely wife Victoria (Hello, dear!). Special thanks also to Long Shot Productions who filmed and produced the spot, as well as Gary and Mary Lynn Dlabola who were so kind as to let us use their home for filming.

The campaign will last for about a month. To go with the TV, MSCO is also engaging a RTB programmatic buying strategy for banner ads targeted directly at those in the area who are watching the commercial. It’s the 1-2 punch that we expect will yield big results.

In case you haven’t seen it or don’t live in the area, here’s a look at the spot:

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Behind the Scenes at the Heatwave Commercial Shoot

Commercial Shoot for Heatwave Pest Control

Coming to a cable TV channel near you, HeatWave Pest Control! Yesterday, MSCO had the privilege of working with them to shoot their first TV commercial. The spot expounds on the benefits of their heat treatment for removing bedbugs from your home, said to be a safer alternative to harsh chemicals. Heatwave also makes use of canine detection to sniff out bedbugs where they live, something also highlighted in the spot.

In producing the spot, MSCO worked with Lisa Marie Latino of the venerable Long Shot Productions. We’re looking forward to seeing the end result of her direction and vision, and 5 hours of footage condensed into a :30 second spot. (more…)

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