The Scoop @ MSCO

Celebrity Branding

Mark Stevens on Republican Debate

Mark Stevens, CEO of our New York marketing and management firm, was recently interviewed by Tom Ensey of Raycom Media. The topic up for discussion was tonight’s Republican debate. Those of you that know Mark or follow his LinkedIn blog know that he is very opinionated about a lot of things. Donald Trump’s run for presidency is no exception.

Mark and Ensey had a great conversation about Mark’s view on the situation. When it comes to tonight’s Republican debate, Mark doesn’t think that Trump is going to blow everybody away like some people are expecting because of the short response time allotted to each candidate.

Mark believes that Trump absolutely wants to be president and has no ulterior motive, endgame or backup plan. “He thinks that it would be fun to be president,” Mark is quoted. “He thinks it would be a great capstone to a brilliant career, as John Kerry did, as Mitt Romney did. It would be fun to govern the first 100 days, and that’s all they ever think about. There’s a long list of things you can have fun doing with the raw power of the President of the United States. He wants Air Force One, he wants the White House.”

Trump is definitely a force to be reckoned with. He is, as Mark says, not a clown; he’s a serious contender who should be taken seriously. This is due, in part, to Trump’s marketing (which doesn’t suck, according to Mark Stevens, author of bestselling Your Marketing Sucks). He is one of the world’s best salesmen. Mark refers to him as “a natural whose marketing skills are innate, who does not contrive words, who acts and speaks spontaneously, who is not trying to model himself after Ronald Reagan, Jimmy Carter, or Bill Clinton. He has no ties at all to the political establishment.”

Mark thinks that Donald Trump is staying true to himself and doing what he’s always done. He’s running for president the same way that he sold his buildings. And Mark isn’t surprised that he’s leading the polls.

For more expert insights from Mark Stevens and the rest of Tom Ensey’s articles, click the links below. Read More

Mark Stevens Weighs in on Redskins Controversy

In the latest news from, which provides the daily scoop for media and communications professionals, MSCO CEO Mark Stevens gives his opinion on the recent trademark ruling regarding the Washington Redskins team name.

In the article, Mark goes against the consensus by saying that Dan Snyder needs to go on the offensive and stop playing defense regarding the topic, citing the myriad of other quasi offensive team sports names. There’s a slippery slope that we don’t want to start down, or at least try to slow as goes the argument.

What do you think? Should the name change or should Snyder stick to his guns like Mark says? Read the article here and weigh in with your opinion in the comments.

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The Worst Man In America

Sometimes, the power of marketing is a curse. A plague. A near sin.

Why do I say that?

Can you say the words “Harry Reid?”


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Overdosed On Oprah

There is one perfect person in the world. At least that’s the way Ms. Oprah Winfrey sees it every time she looks in the mirror.

What she may not know is that zillions of us are so overdosed on her that the situation is becoming toxic. Perhaps fatal.

I know, I know, Ms. Oprah is a talented woman, a world-class entrepreneur. But she always positions herself as angelic, saintly, a kingmaker, an all knowing, and all encompassing model of perfection.
I wonder if she knows of Ludwig Mies van de Rohe, the iconic architect best known for the minimalist “less is more” style and philosophy. If Winfrey is familiar with Mies, she clearly does not ascribe to his world view. When it comes to Oprah, Ms. Perfect believes that more is clearly more. That our lives are surely incomplete unless we are constantly bombarded by her image, her message, her uber worldly magnificence.


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Mark discusses the Tiger Woods brand on FOX Business