The Scoop @ MSCO


Guest Presentation for IRC in October

MSCO’s CEO and Founder, Mark Stevens, has been invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners. Mark will be presenting at the IRC Global Annual Conference on the afternoon of October 1st, 2015. The duration of the speaking engagement is planned to be 30 minutes including a question and answer section. For those of you who know Mark, this may prove to be a little difficult! Once he gets started on something that he’s passionate about, he could literally speak for hours without repeating himself.

The topic of this guest presentation is Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark will be discussing a few key points to help the audience understand what exactly a brand is and why the brand promise is the most important element of any brand.

Next, Mark will be taking the audience through a few examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee. With each brand, he will explain how we started and where they are today.

Finally, Mark will conclude with some specific information about the IRC brand. He will discuss important questions such as: Is it even a brand? How can IRC better serve its members through branding? He will, of course, answer these questions with his own insights and let the audience know how this can be accomplished.

Being invited to give a guest presentation is a huge honor, and we’re so proud of Mark. His accomplishments open so many doors for MSCO and allow us to grow as a company along with him.

More details about the event: This conference is not open to the public because it is an internal event for the members of IRC. It is the global conference organized for the IRC delegates coming from 45 different countries and 6 continents to share their know-how and best practices. It is also a networking event between delegates and the external guest speakers.

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NACDS Trade Show With The Face Of Youth

The Face Of Youth Trade Show Display
Last week, MSCO client The Face of Youth, made its trade show debut at the NACDS Total Store Expo in Denver, Colorado. This annual show brings together CEOs, presidents, owners and senior executives and category buyers from the pharmaceutical industry and retail drugstores so they can explore the hottest upcoming products, technologies and concepts in their field, including, of course, The Face of Youth.

As part of our trade show strategy, we set up a small product display, backdrop and a TV which played The Face Of Youth’s video explaining how to use the product (starring our own designer, Ligia Barao). MSCO Vice President Tommy Jay, attended the show with our client to ensure that we capitalized on every opportunity with targeted product buyers from retailers such as CVS, Walgreens, Rite Aid and more.

In addition to the show itself, we also participated in their highly acclaimed “Meet the Market” program. This is open to new exhibitors and past exhibitors with new products and services and gave us access to appointments with key retail buyers through a series of 10-minute pre-set meetings before the exhibit hall opened.

We’re still in the initial stages of launching The Face Of Youth. In fact, we’re still producing the molds for the product. Most of the buyers we talked with expressed interest in the product, noting it’s like nothing they’ve ever seen before in terms of beauty aids. We do have our work cut out for us, however, as we bring this product to market. Luckily, we have a fully integrated marketing strategy ready to go once we have some produced.

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New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

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Marketing Firm Services to Help New Clients

We’re excited to offer our marketing firm services to another group of new clients. This week, the MSCO client family has expanded yet again!

Read Hebrew Now, a program used by anyone looking to learn how to speak or read Hebrew, has come to us for guidance. We’ll help with branding and social and public relations, among other things. The program seems so fun and easy to use that we’re all excited to learn a little Hebrew!

Landscape Impressions, a landscaping and snow removal company, has also turned to us for our expert marketing firm services. They do everything from the landscape design to the installation and construction work to the maintenance upkeep. During the off season, they take care of your snow removal needs.

We met with the Garvey Tirelli & Cushner law firm and discussed various ways we could help their Westchester law firm. With offices located in White Plains, there’s a lot that we can do locally for this client. Covering a wide range of law, from bankruptcy to consumer rights and wills, we’re excited to help this law firm take their offerings to the next level.

The professionals at Admiral Real Estate also sought our marketing firm services out. After discussing their current standings and future goals, we have begun to develop a plan to help transform them into the area’s leading real estate services. With almost twenty years in the field, they certainly know what they’re doing. With our help, they’ll soon have branding that reflects their expertise.

Another interesting client, Mandolin Brothers, has official started working with the MSCO team. For over 40 years now, they have become the go-to spot for all of your mandolin needs – from buying an instrument to learning about them, they’ve got you covered.

Keep checking back for more updates on these and future clients as well as our existing clients.

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New Clients Join MSCO in the New Year

The new year is starting off great for MSCO. We have been keeping busy with a slew of new clients over the past few months. Having the opportunity to work with so many unique clients allows us to keep our minds sharp and our ideas flowing.

Here’s a quick look at some of the latest brands to join our MSCO family:

New Clients:

     Night Food is a perfectly formulated, no guilt treat for night time snacking.

     Hoike Technologies is an experienced company in the cyber security field.

     Jersey Rehab is a pain management healthcare center.

     Platinum General Services is a full service retail and commercial general services and construction company.

     Modern Pet is a Bay Terrace pet store for high end food and luxury pet fashion.

     Blue Sky Classic Cars is a company that restores classic cars to their original condition.

     Stair Builders is a luxury stair and rail system building company.

     List Cleaners is a leader in cleaning/merge & purge of mailing lists, ensuring your list is accurate and up-to-date.

     India TV is a US based media company providing news and entertainment to the US Indian community.

     Brothers Supply is a leader in the sales and serving of HVAC equipment in the NY metro area.

     Bartenders Inc. sends their experienced bartenders to your location to work private events and parties.

     SI2, based in Austin, is the silicon chip standards organization for the world.

     A Dignified Life serves as a resource/research tool for those going through difficult lifestyle transitions.

We’ll keep you posted on our new clients as our relationships develop and we truly begin to build these new clients into brands.

For more MSCO news and updates, follow Mark on Twitter and like us on


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