Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!
The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!
Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!
Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.
To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning for a tween focused trade show that we’ll be attending in January.
Keep an eye out for more product development news because there’s a lot more to come!
You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!
Last week, MSCO began work with our newest client, Coco Training and Consulting. We’re excited, as always, to explore new opportunities, not only for this brand but for MSCO as well. We envision a strong future with Coco Training and can see multiple ways to work with and expand this business.
Coco Training delivers everything from executive coaching to sales management leadership and sales career training. To begin with, we have taken a look at their sales career training program. After careful consideration, we determined this to be their most promising branch. In order to position Coco Training as the experts they are, we needed a new approach.
From the very first meeting, it was clear that Larry Coco, President at Coco Training, was extremely passionate about his work. He aims to find the inspiration that exists behind each and every sale. With that in mind, we branded this branch of Coco Training as A Higher Sale.
Our new messaging reflects the passion behind his work. We’ve completely removed the standard sales gimmicks from our approach. Instead, we focus on Coco’s unique methodology: By identifying and acting on the power of inspiration, you can become an elite sales professional. That is how A Higher Sale works.
You can check out our initial branding on our landing page here. Moving forward, we are working on launching a PR and social campaign for A Higher Sale, among other things.
Stay tuned for the latest news regarding Coco Training and all of our other clients!