The Scoop @ MSCO


Heatwave Commercial to Air This Week

The filming has finally paid off. Heatwave is going to market with its shiny new commercial this week in lower Westchester on a variety of cable networks, including USA, TBS, TNT and much more. So, if you live in or around White Plains, Scarsdale, Elmsford or Tarrytown, be on the lookout for Heatwave’s commercial starring Tommy Jay and his lovely wife Victoria (Hello, dear!). Special thanks also to Long Shot Productions who filmed and produced the spot, as well as Gary and Mary Lynn Dlabola who were so kind as to let us use their home for filming.

The campaign will last for about a month. To go with the TV, MSCO is also engaging a RTB programmatic buying strategy for banner ads targeted directly at those in the area who are watching the commercial. It’s the 1-2 punch that we expect will yield big results.

In case you haven’t seen it or don’t live in the area, here’s a look at the spot:

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Behind the Scenes at the Heatwave Commercial Shoot

Commercial Shoot for Heatwave Pest Control

Coming to a cable TV channel near you, HeatWave Pest Control! Yesterday, MSCO had the privilege of working with them to shoot their first TV commercial. The spot expounds on the benefits of their heat treatment for removing bedbugs from your home, said to be a safer alternative to harsh chemicals. Heatwave also makes use of canine detection to sniff out bedbugs where they live, something also highlighted in the spot.

In producing the spot, MSCO worked with Lisa Marie Latino of the venerable Long Shot Productions. We’re looking forward to seeing the end result of her direction and vision, and 5 hours of footage condensed into a :30 second spot. (more…)

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