So it’s Stupid Bowl time again. That crazy day when otherwise sober companies go on a drunken spending binge buying time on the big show so their CEOs can get seats in the skyboxes.
Historically, Madison Avenue has turned on its commercial making machinery, throwing all kinds of dumb junk on the screen designed first and foremost to win Clio Awards as opposed to, God forbid, sell anything. But this year, a new theme has emerged. A number of agencies are saying, “Look, in the past you paid us for producing garbage. Now, we want you to pay us for doing nothing.” Instead of the agencies dreaming up ideas for idiotic commercials, a number of them are asking the advertisers’ clients to develop the “creative” concepts.
In other words, “We have no ideas of our own. So let your customers do the work. We’re on strike. You have to pay us anyway, just know we’ll be at the beach if you need us.”
And in one of those cases of truth being stranger than fiction, the advertisers have agreed. The checks are in the mail. The creative directors are sipping margaritas. The CEOs have their seats reserved.
The Stupid Bowl has now achieved Super Moron Status.
Janet Jackson before the
infamous “wardrobe malfunction.”
Is this a Million $$ Marketing Mistake in the making?
Tell me what you think…