The Scoop @ MSCO

Madison Ave. Stumped and Stupefied by Super Bowl

The Clio Awards

So it’s Stupid Bowl time again. That crazy day when otherwise sober companies go on a drunken spending binge buying time on the big show so their CEOs can get seats in the skyboxes.

Historically, Madison Avenue has turned on its commercial making machinery, throwing all kinds of dumb junk on the screen designed first and foremost to win Clio Awards as opposed to, God forbid, sell anything. Clio Awards are the best?But this year, a new theme has emerged. A number of agencies are saying, “Look, in the past you paid us for producing garbage. Now, we want you to pay us for doing nothing.” Instead of the agencies dreaming up ideas for idiotic commercials, a number of them are asking the advertisers’ clients to develop the “creativeconcepts.

In other words, “We have no ideas of our own. So let your customers do the work. We’re on strike. You have to pay us anyway, just know we’ll be at the beach if you need us.”

And in one of those cases of truth being stranger than fiction, the advertisers have agreed. The checks are in the mail. The creative directors are sipping margaritas. The CEOs have their seats reserved.

The Stupid Bowl has now achieved Super Moron Status.

Mark Stevens


Memorable superbowl moments; Janet Jackson before the
Janet Jackson before the
infamous “wardrobe malfunction.”

Is this a Million $$ Marketing Mistake in the making?

Tell me what you think…

Your Management Sucks -- Book By Mark StevensYour Marketing Sucks -- Book By Mark Stevens


  1. JAMES ∣ January 8th / 2007 at 6:55 pm

    I read a lot of your material and as usual no advertising blunder can get past your keen eye. Keep up the great writing and I will keep reading.

  2. Tracy ∣ January 9th / 2007 at 2:18 am

    Ha..Stupid Bowl. Check out this guy at

    He’s insane but pretty creative. He may be getting whole bunch of free stuff from sponsors which he well rep if he gets the airtime. THEN, the sponsors will make lots of money because of a guy who’s insane about football and of course, his girlfriend…maybe.

  3. gaston mendez ∣ January 9th / 2007 at 10:46 am

    its insanity. imagine you went to your doctor with a problem, and the doctor told you to research the problem and once you’ve researched the problem and done all the work, he’ll just come in and write down a final diagnosis on his letterhead. While this doctor would get sued to high hell and back, in the business world, this type of client negligence can happen everyday because thats the nature of business. Buyer beware.

  4. Mark ∣ January 10th / 2007 at 9:37 am

    The morons make it easy for me. Thanks for reading and responding.
    Mark Stevens

  5. Blog Editor ∣ January 10th / 2007 at 5:27 pm

    We ran across this clever little site: that is only about super bowl ads.

    Is this the modern version of taking coal to Newcastle; er; giving stock tips on Wall St., or carrying barrels of oil to Baghdad? You’ll have to judge for yourself.


  6. Ryab ∣ January 14th / 2007 at 11:22 am

    Well I think its good idea for customers to do the work. Other customers will be more willing to buy a product when they know a fellow customer (and not a corporation) says it’s great. Plus it’s easy for customers to voice their opinions allow people to criticise anything they want.

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