AIG worked with MSCO to promote its new Chartis brand to affluent consumers nationwide. The multi-tiered campaign drew attention to how regular insurance coverage doesn’t meet the needs of high-end clientele. We began with a series of limited edition “treasure cards” that spoke to risks and rewards in life. Then, we sent shoes to affluent individuals with messaging that “one size fits all” doesn’t work with clothing or with insurance. We followed up with an interactive video delivered on digital media players that invited recipients to reach out to their local Chartis representative for a needs assessment. Consult requests tripled as a result of the campaign.