MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.
After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.
From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.
Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.
Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.
Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.Read More
Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.
This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.Read More