The Scoop @ MSCO

Marketing

Westchester Marketing Expert Quoted Again

Our very own Mark Stevens, CEO of MSCO and our local Westchester marketing expert, has been featured in yet another article. The media often looks to successful industry professionals to draw conclusions for their work, and Mark is often called upon for his expertise. 

This time, our Westchester marketing expert was mentioned in a great article from The Network Journal. Ann Brown wrote a thought provoking piece entitled ‘Point to Flaws: Why Sometimes You Need to Criticize Your Industry.

Brown quotes Stevens in order to answer the question posed in the article’s title. “Absolutely, you should criticize your own industry. That is, of course, when you believe your industry is aborting or failing to fulfill it’s true mission,”  Stevens says.

Brown also draws insights from another professional, Michael Bremmer, CEO of Telecomquotes.com, to support Stevens’ position. “You’re going to barbecue a few sacred cows, and people won’t like it…so you might lose a few lunch invites…but the ones you’ll get because you speak out will be even better,” Bremmer points out.

“Of course you will be subjected to push back, anger and resentment that can border on the emotional. That’s because if you are truly affected you are not so much a critic as a disrupter. You may be forcing people to come out of their comfort zone and behave in a different matter,” says Stevens.

As always, our Westchester marketing expert is highly opinionated. You can view the article in its entirety here. Or, to hear more about how Mark views the world, check out his blog on LinkedIn.
Read More

Trade Show Marketing Execution & Success

Trade show marketing can be one of the most successful forms of marketing, but only if it is executed correctly. This execution goes far beyond the show itself – there needs to be a pre show and post show plan as well. At MSCO, our trade show marketing campaigns start the moment we begin entertaining the idea of attending a trade show or conference. That’s why we have so many trade show marketing success stories, our latest being the INTX show for our client US India Media.

For all clients, we start with extensive research into all show options. We know that this is a big expense for a lot of companies, so we always make sure that we select the best one for your brand. We search for the best attendees, topics/themes, exhibitors, location, etc. to put your company in front of. Next, we make sure that we’re taking full advantage of every pre show opportunity that the show is offering. This can include emailing the attendees, setting up meetings, writing and pitching press releases, social media outreach and utilizing anything else the show has to offer. We design amazing booths that are sure to catch everyone’s eye.

While we’re at the show, we help our clients with everything from booth set up and tear down. We do all that we can to drive traffic into our booth, and we definitely know how to work a room. After the show, we assist with all follow up initiatives. We send emails and make calls to everyone we met at the show and make sure to take advantage of any other post show services that the show has to offer. We truly provide full service trade show marketing.

During the first week of May, Patrick and I attended the INTX (the Internet and Television Expo) in Chicago with our client, US India Media. We worked hand-in-hand with both our client and the show to ensure that we saw success. One of the things I love most about attending a show is that you never know what to expect. Because of our attention to detail throughout the entire process, we came back with a stack of business cards full of potential leads, a handful of partnership opportunities and a meeting with a large company interested in acquiring our client’s company! As I said to begin with, trade show marketing really can be one of the most successful forms of marketing. Let us show you how it’s done!

Trade Show Marketing
Samuel Easo and Jade Goodman at the INTX Show in Chicago.
Read More

Marketing Expert Delivers Keynote Presentation

Our very own marketing expert, Mark Stevens, has been asked to give a keynote presentation at the Crowne Plaza Hotel tonight. The presentation will last approximately 20 minutes and will give the audience a closer look at How to Market and Grow Your Business. As you may have guessed, Mark is an amazing public speaker. With his ability to relate to virtually anyone and his undeniable passion for the topics that he discusses, Mark can adapt to essentially any audience.

Another marketing expert that will be speaking this evening is Eric Messer of Sunrise Building & Remodeling in Briarcliff. Like Mark, he has been characterized as being very bullish when it comes to marketing and PR. He will be discussing some of the biggest benefits of utilizing marketing and advertising tactics in your business.

Stacey Cohen of PR and marketing firm, Co-Communications in Mount Kisco, NY will be the final marketing expert presenting this evening. She will be discussing her expertise in public relations and how/why it is so important for businesses.

After the audience has heard from the panel, they will be given the opportunity to ask their own questions in a Q&A session.  The speaking portion of the program is expected to last about an hour, with a hospitality hour for networking and dinner beforehand.

It’s always an honor to be recognized as a marketing expert by the community that we serve. Being invited to give these presentations is something that we don’t take for granted. It’s a chance to teach our peers a little bit about the industry that we have dedicated our lives to.

Read More

New Radio Campaign for MSCO

MSCO is launching a new radio campaign this year. As you may have guessed, we have always been open to trying new things, especially when it comes to our own advertising techniques and strategies. By testing new ideas out ourselves, we have a much better understanding of what may and may not work for our clients.

This year, we have decided to become a major advertiser on WOR during the Mets baseball games for the month of April. Since most of us at MSCO are sports fans, you can imagine how excited we are about this new radio campaign! This is huge news for us because we are the only marketing sponsor on the radio. Beyond that, this is actually the first time that we have bought live sports advertising.

Starting on Monday, April 6th, you will be able to hear us all throughout April on WOR 710. You can even listen live on iHeart Radio (click here for the link!). Our new radio campaign will feature several spots during each weekday game. If you’re listening to the New York Mets radio broadcasts, it’ll be hard to miss us!

We will, of course, keep you updated on the effects of our new radio campaign. We’re expecting to get a lot of new and exciting clients from this campaign. Check back here throughout April to see for yourself!

Read More

Local Radio Spot Proves Effective for MSCO

Local radio advertising has become a staple of our personal advertising strategy. Throughout the years, we’ve had multiple different spots on various stations in the New York City Metro area. This has allowed us to analyze and study our results from each test. By running ads during different day parts, on different days, on different stations, and with different messaging, we are able to examine our traffic and compare the results against each other to see what truly works best for us.

Our company has been around for over 20 years, so we have a little bit of an advantage when it comes to knowing who our clients are, what they want to hear from an ad, and when they want to hear it. However, we wouldn’t have this knowledge if we didn’t actually test the market and actively analyze our results. That being said, it’s extremely important for local radio advertising to be consistent. There’s nothing worse (especially for a marketer) than starting a campaign on local radio that has a lot of promise and then giving up before you really have a chance to see the results. With radio, you want to make sure you’re reaching the audience multiple times so they have a chance to really hear what you’re trying to say.

I’m sure you’ve heard one or two variations of our spots over time, but have you heard our newest addition? Click the link below to hear our latest local radio ad where Mark sits down and explains just a few of the things that we can do for your company or business at MSCO.

YOUR MARKETING SUCKS INTERVIEW

This unique interview format typically works really well on the radio, and our adaptation is proving to be highly effective (as you may have guessed from our previous post).

For more news and insights, be sure to check us out on Facebook, Twitter, and LinkedIn.

Read More