The Scoop @ MSCO

Marketing

Local Radio Spot Proves Effective for MSCO

Local radio advertising has become a staple of our personal advertising strategy. Throughout the years, we’ve had multiple different spots on various stations in the New York City Metro area. This has allowed us to analyze and study our results from each test. By running ads during different day parts, on different days, on different stations, and with different messaging, we are able to examine our traffic and compare the results against each other to see what truly works best for us.

Our company has been around for over 20 years, so we have a little bit of an advantage when it comes to knowing who our clients are, what they want to hear from an ad, and when they want to hear it. However, we wouldn’t have this knowledge if we didn’t actually test the market and actively analyze our results. That being said, it’s extremely important for local radio advertising to be consistent. There’s nothing worse (especially for a marketer) than starting a campaign on local radio that has a lot of promise and then giving up before you really have a chance to see the results. With radio, you want to make sure you’re reaching the audience multiple times so they have a chance to really hear what you’re trying to say.

I’m sure you’ve heard one or two variations of our spots over time, but have you heard our newest addition? Click the link below to hear our latest local radio ad where Mark sits down and explains just a few of the things that we can do for your company or business at MSCO.

YOUR MARKETING SUCKS INTERVIEW

This unique interview format typically works really well on the radio, and our adaptation is proving to be highly effective (as you may have guessed from our previous post).

For more news and insights, be sure to check us out on Facebook, Twitter, and LinkedIn.

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Expert Marketing Insights on Nationwide Commercial

More than one hundred million people were drawn to the screen for the Super Bowl on Sunday. Sure, most people actually tuned in for the sports, but who doesn’t love the expert marketing insights that come from some of the most highly anticipated advertising of the year? I know I’m not the only one that watches solely for the commercials.

This year, it was Nationwide that surprised us with an ad that we just can’t stop talking about. The commercial begins innocently enough, with an adorable young boy talking about some things that he won’t ever do in life like ride a bike or learn to fly. I thought that it was going to take an inspirational turn, but I couldn’t have been more wrong. As soon as he’s done listing the things that he won’t be able to do, he reveals the reason behind it – he died from an accident.

Here’s a link to watch the full ad on YouTube.

The commercial was so shocking and seemed so out of place that we haven’t been able to stop talking about it. Our very own Mark Stevens was called upon by NBC News for his expert marketing insights. He was interviewed shortly after the spot aired and didn’t hold back on his opinions.

“There’s nothing more profound than the death of a child, and there’s nothing more disgusting than the abuse of that subject…” Mark begins his interview. He goes on to give his own expert marketing insights on Nationwide’s controversial Super Bowl commercial.

Wondering what else Mark had to say? Click here to watch the short interview on NBC News.

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Mark’s Small Business Consulting Advice for 2015

Mark Stevens has advice for businesses everywhere: Make 2015 the best year ever!

The latest small business consulting from our CEO was published by The Network Journal last week. The article quotes three business experts on what small business owners can do to enjoy success in 2015. Mark shares his unique small business consulting through three of the ten tips:

  • Get It Together – Integrate all the pieces of your marketing machine

  • Eliminated the Duds – Stop selling 10% of the products you’re selling now

  • Plan For and Achieve Growth – Set a minimum target for growth of 25%

Each tip is an MSCO trademark brand of small business consulting from the mind of our best selling CEO. None of it is advice you expect to hear this time of year. All of it will help you if you keep it in mind when building your business next year.

To learn more, you can read the entire article here. Or for expanded tips, advice and ways to grow your business, you can get the book from the man who literally wrote the book on marketing here.

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Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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Coco Training Joins the MSCO Client Family

Last week, MSCO began work with our newest client, Coco Training and Consulting. We’re excited, as always, to explore new opportunities, not only for this brand but for MSCO as well. We envision a strong future with Coco Training and can see multiple ways to work with and expand this business.

Coco Training delivers everything from executive coaching to sales management leadership and sales career training. To begin with, we have taken a look at their sales career training program. After careful consideration, we determined this to be their most promising branch. In order to position Coco Training as the experts they are, we needed a new approach.

From the very first meeting, it was clear that Larry Coco, President at Coco Training, was extremely passionate about his work. He aims to find the inspiration that exists behind each and every sale. With that in mind, we branded this branch of Coco Training as A Higher Sale.

Our new messaging reflects the passion behind his work. We’ve completely removed the standard sales gimmicks from our approach. Instead, we focus on Coco’s unique methodology: By identifying and acting on the power of inspiration, you can become an elite sales professional. That is how A Higher Sale works.

You can check out our initial branding on our landing page here. Moving forward, we are working on launching a PR and social campaign for A Higher Sale, among other things.

Stay tuned for the latest news regarding Coco Training and all of our other clients!


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