The Scoop @ MSCO

Marketing

Marketing Expert Delivers Keynote Presentation

Our very own marketing expert, Mark Stevens, has been asked to give a keynote presentation at the Crowne Plaza Hotel tonight. The presentation will last approximately 20 minutes and will give the audience a closer look at How to Market and Grow Your Business. As you may have guessed, Mark is an amazing public speaker. With his ability to relate to virtually anyone and his undeniable passion for the topics that he discusses, Mark can adapt to essentially any audience.

Another marketing expert that will be speaking this evening is Eric Messer of Sunrise Building & Remodeling in Briarcliff. Like Mark, he has been characterized as being very bullish when it comes to marketing and PR. He will be discussing some of the biggest benefits of utilizing marketing and advertising tactics in your business.

Stacey Cohen of PR and marketing firm, Co-Communications in Mount Kisco, NY will be the final marketing expert presenting this evening. She will be discussing her expertise in public relations and how/why it is so important for businesses.

After the audience has heard from the panel, they will be given the opportunity to ask their own questions in a Q&A session.  The speaking portion of the program is expected to last about an hour, with a hospitality hour for networking and dinner beforehand.

It’s always an honor to be recognized as a marketing expert by the community that we serve. Being invited to give these presentations is something that we don’t take for granted. It’s a chance to teach our peers a little bit about the industry that we have dedicated our lives to.

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New Radio Campaign for MSCO

MSCO is launching a new radio campaign this year. As you may have guessed, we have always been open to trying new things, especially when it comes to our own advertising techniques and strategies. By testing new ideas out ourselves, we have a much better understanding of what may and may not work for our clients.

This year, we have decided to become a major advertiser on WOR during the Mets baseball games for the month of April. Since most of us at MSCO are sports fans, you can imagine how excited we are about this new radio campaign! This is huge news for us because we are the only marketing sponsor on the radio. Beyond that, this is actually the first time that we have bought live sports advertising.

Starting on Monday, April 6th, you will be able to hear us all throughout April on WOR 710. You can even listen live on iHeart Radio (click here for the link!). Our new radio campaign will feature several spots during each weekday game. If you’re listening to the New York Mets radio broadcasts, it’ll be hard to miss us!

We will, of course, keep you updated on the effects of our new radio campaign. We’re expecting to get a lot of new and exciting clients from this campaign. Check back here throughout April to see for yourself! Read More

Local Radio Spot Proves Effective for MSCO

Local radio advertising has become a staple of our personal advertising strategy. Throughout the years, we’ve had multiple different spots on various stations in the New York City Metro area. This has allowed us to analyze and study our results from each test. By running ads during different day parts, on different days, on different stations, and with different messaging, we are able to examine our traffic and compare the results against each other to see what truly works best for us.

Our company has been around for over 20 years, so we have a little bit of an advantage when it comes to knowing who our clients are, what they want to hear from an ad, and when they want to hear it. However, we wouldn’t have this knowledge if we didn’t actually test the market and actively analyze our results. That being said, it’s extremely important for local radio advertising to be consistent. There’s nothing worse (especially for a marketer) than starting a campaign on local radio that has a lot of promise and then giving up before you really have a chance to see the results. With radio, you want to make sure you’re reaching the audience multiple times so they have a chance to really hear what you’re trying to say.

I’m sure you’ve heard one or two variations of our spots over time, but have you heard our newest addition? Click the link below to hear our latest local radio ad where Mark sits down and explains just a few of the things that we can do for your company or business at MSCO.

YOUR MARKETING SUCKS INTERVIEW

This unique interview format typically works really well on the radio, and our adaptation is proving to be highly effective (as you may have guessed from our previous post).

For more news and insights, be sure to check us out on Facebook, Twitter, and LinkedIn.

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Expert Marketing Insights on Nationwide Commercial

More than one hundred million people were drawn to the screen for the Super Bowl on Sunday. Sure, most people actually tuned in for the sports, but who doesn’t love the expert marketing insights that come from some of the most highly anticipated advertising of the year? I know I’m not the only one that watches solely for the commercials.

This year, it was Nationwide that surprised us with an ad that we just can’t stop talking about. The commercial begins innocently enough, with an adorable young boy talking about some things that he won’t ever do in life like ride a bike or learn to fly. I thought that it was going to take an inspirational turn, but I couldn’t have been more wrong. As soon as he’s done listing the things that he won’t be able to do, he reveals the reason behind it – he died from an accident.

Here’s a link to watch the full ad on YouTube.

The commercial was so shocking and seemed so out of place that we haven’t been able to stop talking about it. Our very own Mark Stevens was called upon by NBC News for his expert marketing insights. He was interviewed shortly after the spot aired and didn’t hold back on his opinions.

“There’s nothing more profound than the death of a child, and there’s nothing more disgusting than the abuse of that subject…” Mark begins his interview. He goes on to give his own expert marketing insights on Nationwide’s controversial Super Bowl commercial.

Wondering what else Mark had to say? Click here to watch the short interview on NBC News.

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Mark’s Small Business Consulting Advice for 2015

Mark Stevens has advice for businesses everywhere: Make 2015 the best year ever!

The latest small business consulting from our CEO was published by The Network Journal last week. The article quotes three business experts on what small business owners can do to enjoy success in 2015. Mark shares his unique small business consulting through three of the ten tips:

  • Get It Together – Integrate all the pieces of your marketing machine

  • Eliminated the Duds – Stop selling 10% of the products you’re selling now

  • Plan For and Achieve Growth – Set a minimum target for growth of 25%

Each tip is an MSCO trademark brand of small business consulting from the mind of our best selling CEO. None of it is advice you expect to hear this time of year. All of it will help you if you keep it in mind when building your business next year.

To learn more, you can read the entire article here. Or for expanded tips, advice and ways to grow your business, you can get the book from the man who literally wrote the book on marketing here.

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