The Scoop @ MSCO


Mark Stevens IRC Global Conference

Last month, we told you that MSCO CEO, Mark Stevens, was invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners.

Mark presented at the IRC Global Annual Conference on October 1st, 2015. Mark’s presentation was about Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark kept the audience engaged with a few real-life examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee.

Even though this conference was not open to the public, we wanted to give you a glimpse at Mark’s presentation. See below for some images from the IRC Global Conference.

For more Mark, connect with him on LinkedIn!

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Guest Presentation for IRC in October

MSCO’s CEO and Founder, Mark Stevens, has been invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners. Mark will be presenting at the IRC Global Annual Conference on the afternoon of October 1st, 2015. The duration of the speaking engagement is planned to be 30 minutes including a question and answer section. For those of you who know Mark, this may prove to be a little difficult! Once he gets started on something that he’s passionate about, he could literally speak for hours without repeating himself.

The topic of this guest presentation is Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark will be discussing a few key points to help the audience understand what exactly a brand is and why the brand promise is the most important element of any brand.

Next, Mark will be taking the audience through a few examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee. With each brand, he will explain how we started and where they are today.

Finally, Mark will conclude with some specific information about the IRC brand. He will discuss important questions such as: Is it even a brand? How can IRC better serve its members through branding? He will, of course, answer these questions with his own insights and let the audience know how this can be accomplished.

Being invited to give a guest presentation is a huge honor, and we’re so proud of Mark. His accomplishments open so many doors for MSCO and allow us to grow as a company along with him.

More details about the event: This conference is not open to the public because it is an internal event for the members of IRC. It is the global conference organized for the IRC delegates coming from 45 different countries and 6 continents to share their know-how and best practices. It is also a networking event between delegates and the external guest speakers.

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Westchester Marketing Expert Quoted Again

Our very own Mark Stevens, CEO of MSCO and our local Westchester marketing expert, has been featured in yet another article. The media often looks to successful industry professionals to draw conclusions for their work, and Mark is often called upon for his expertise. 

This time, our Westchester marketing expert was mentioned in a great article from The Network Journal. Ann Brown wrote a thought provoking piece entitled ‘Point to Flaws: Why Sometimes You Need to Criticize Your Industry.

Brown quotes Stevens in order to answer the question posed in the article’s title. “Absolutely, you should criticize your own industry. That is, of course, when you believe your industry is aborting or failing to fulfill it’s true mission,”  Stevens says.

Brown also draws insights from another professional, Michael Bremmer, CEO of, to support Stevens’ position. “You’re going to barbecue a few sacred cows, and people won’t like it…so you might lose a few lunch invites…but the ones you’ll get because you speak out will be even better,” Bremmer points out.

“Of course you will be subjected to push back, anger and resentment that can border on the emotional. That’s because if you are truly affected you are not so much a critic as a disrupter. You may be forcing people to come out of their comfort zone and behave in a different matter,” says Stevens.

As always, our Westchester marketing expert is highly opinionated. You can view the article in its entirety here. Or, to hear more about how Mark views the world, check out his blog on LinkedIn.
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Trade Show Marketing Execution & Success

Trade show marketing can be one of the most successful forms of marketing, but only if it is executed correctly. This execution goes far beyond the show itself – there needs to be a pre show and post show plan as well. At MSCO, our trade show marketing campaigns start the moment we begin entertaining the idea of attending a trade show or conference. That’s why we have so many trade show marketing success stories, our latest being the INTX show for our client US India Media.

For all clients, we start with extensive research into all show options. We know that this is a big expense for a lot of companies, so we always make sure that we select the best one for your brand. We search for the best attendees, topics/themes, exhibitors, location, etc. to put your company in front of. Next, we make sure that we’re taking full advantage of every pre show opportunity that the show is offering. This can include emailing the attendees, setting up meetings, writing and pitching press releases, social media outreach and utilizing anything else the show has to offer. We design amazing booths that are sure to catch everyone’s eye.

While we’re at the show, we help our clients with everything from booth set up and tear down. We do all that we can to drive traffic into our booth, and we definitely know how to work a room. After the show, we assist with all follow up initiatives. We send emails and make calls to everyone we met at the show and make sure to take advantage of any other post show services that the show has to offer. We truly provide full service trade show marketing.

During the first week of May, Patrick and I attended the INTX (the Internet and Television Expo) in Chicago with our client, US India Media. We worked hand-in-hand with both our client and the show to ensure that we saw success. One of the things I love most about attending a show is that you never know what to expect. Because of our attention to detail throughout the entire process, we came back with a stack of business cards full of potential leads, a handful of partnership opportunities and a meeting with a large company interested in acquiring our client’s company! As I said to begin with, trade show marketing really can be one of the most successful forms of marketing. Let us show you how it’s done!

Trade Show Marketing
Samuel Easo and Jade Goodman at the INTX Show in Chicago.
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Marketing Expert Delivers Keynote Presentation

Our very own marketing expert, Mark Stevens, has been asked to give a keynote presentation at the Crowne Plaza Hotel tonight. The presentation will last approximately 20 minutes and will give the audience a closer look at How to Market and Grow Your Business. As you may have guessed, Mark is an amazing public speaker. With his ability to relate to virtually anyone and his undeniable passion for the topics that he discusses, Mark can adapt to essentially any audience.

Another marketing expert that will be speaking this evening is Eric Messer of Sunrise Building & Remodeling in Briarcliff. Like Mark, he has been characterized as being very bullish when it comes to marketing and PR. He will be discussing some of the biggest benefits of utilizing marketing and advertising tactics in your business.

Stacey Cohen of PR and marketing firm, Co-Communications in Mount Kisco, NY will be the final marketing expert presenting this evening. She will be discussing her expertise in public relations and how/why it is so important for businesses.

After the audience has heard from the panel, they will be given the opportunity to ask their own questions in a Q&A session.  The speaking portion of the program is expected to last about an hour, with a hospitality hour for networking and dinner beforehand.

It’s always an honor to be recognized as a marketing expert by the community that we serve. Being invited to give these presentations is something that we don’t take for granted. It’s a chance to teach our peers a little bit about the industry that we have dedicated our lives to.

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