Local radio advertising has become a staple of our personal advertising strategy. Throughout the years, we’ve had multiple different spots on various stations in the New York City Metro area. This has allowed us to analyze and study our results from each test. By running ads during different day parts, on different days, on different stations, and with different messaging, we are able to examine our traffic and compare the results against each other to see what truly works best for us.
Our company has been around for over 20 years, so we have a little bit of an advantage when it comes to knowing who our clients are, what they want to hear from an ad, and when they want to hear it. However, we wouldn’t have this knowledge if we didn’t actually test the market and actively analyze our results. That being said, it’s extremely important for local radio advertising to be consistent. There’s nothing worse (especially for a marketer) than starting a campaign on local radio that has a lot of promise and then giving up before you really have a chance to see the results. With radio, you want to make sure you’re reaching the audience multiple times so they have a chance to really hear what you’re trying to say.
I’m sure you’ve heard one or two variations of our spots over time, but have you heard our newest addition? Click the link below to hear our latest local radio ad where Mark sits down and explains just a few of the things that we can do for your company or business at MSCO.
This unique interview format typically works really well on the radio, and our adaptation is proving to be highly effective (as you may have guessed from our previous post).Read More
The new year is starting off great for MSCO. We have been keeping busy with a slew of new clients over the past few months. Having the opportunity to work with so many unique clients allows us to keep our minds sharp and our ideas flowing.
Here’s a quick look at some of the latest brands to join our MSCO family:
Night Food is a perfectly formulated, no guilt treat for night time snacking.
Hoike Technologies is an experienced company in the cyber security field.
Jersey Rehab is a pain management healthcare center.
Platinum General Services is a full service retail and commercial general services and construction company.
Modern Pet is a Bay Terrace pet store for high end food and luxury pet fashion.
Blue Sky Classic Cars is a company that restores classic cars to their original condition.
Stair Builders is a luxury stair and rail system building company.
List Cleaners is a leader in cleaning/merge & purge of mailing lists, ensuring your list is accurate and up-to-date.
India TV is a US based media company providing news and entertainment to the US Indian community.
Brothers Supply is a leader in the sales and serving of HVAC equipment in the NY metro area.
Bartenders Inc. sends their experienced bartenders to your location to work private events and parties.
SI2, based in Austin, is the silicon chip standards organization for the world.
A Dignified Life serves as a resource/research tool for those going through difficult lifestyle transitions.
We’ll keep you posted on our new clients as our relationships develop and we truly begin to build these new clients into brands.
For more MSCO news and updates, follow Mark on Twitter and like us on
Earlier this week, we achieved a notable Bronx PR success for our client, Stevan Lynn of Deeds Driven Dads. Local station, News 12 featured a story on their television program and website. Links were also shared via News 12’s social media, on their Facebook and Twitter pages.
Click here to see the full video and read the article.
If you’re not familiar with this client, Stevan Lynn is the face behind Deeds Driven Dads. A devoted father of two, has dedicated his life to helping Bronx fathers accomplish the greatest role in their lives – being a father. He works with fathers that want to be there for their son or daughter but don’t necessarily know what to do. He teaches them the value of being a good father and being financially stable.
Coach Lynn, as he’s known by most, assists New York fathers with job searching & job applying, housing situations, and child support. He also makes sure that fathers know how to prepare meals and understand the importance of staying fit. Stevan is willing to help with essentially anything a struggling father may need. Above everything else, he wants to make a difference in this world.
We have created Coach Lynn’s brand, Deeds Driven Dads and are helping him get his message out there through social media and public relations initiatives.
Head to www.DeedsDrivenDads.com for more information on the brand and Coach Lynn’s mission.
This Bronx PR hit is yet another public relations success story for MSCO. Stay tuned for more!Read More
Mark Stevens has advice for businesses everywhere: Make 2015 the best year ever!
The latest small business consulting from our CEO was published by The Network Journal last week. The article quotes three business experts on what small business owners can do to enjoy success in 2015. Mark shares his unique small business consulting through three of the ten tips:
Get It Together – Integrate all the pieces of your marketing machine
Eliminated the Duds – Stop selling 10% of the products you’re selling now
Plan For and Achieve Growth – Set a minimum target for growth of 25%
Each tip is an MSCO trademark brand of small business consulting from the mind of our best selling CEO. None of it is advice you expect to hear this time of year. All of it will help you if you keep it in mind when building your business next year.
To learn more, you can read the entire article here. Or for expanded tips, advice and ways to grow your business, you can get the book from the man who literally wrote the book on marketing here.
Last night, the employees of our Westchester marketing company went out and enjoyed a bit of holiday cheer together at FunFuzion bowling and arcade. Westchester’s biggest indoor amusement park didn’t disappoint our marketing company as we bowled for hours under the blacklights and enjoyed some quality time outside the office.
Tommy Jay came equipped with his own bowling balls and shirt from his high school bowling team. He put up the high game for the night at 137. Not to be outdone, Ligia Barao and Jon Soniker also put up strong scores giving Tommy a run for his money as MSCO bowling champion. I even broke 100 in one game! Overall, it was a fun team building night for our marketing company.
So that was our holiday party. We hope you enjoy yours. From our entire marketing company family, happy holidays and have a great new year! Before you know it, it will be time to get back to work.