The Scoop @ MSCO


Audio Book Giveaway

Have you read Mark’s best seller, Your Marketing Sucks? If not, you’re in luck! We’ve teamed up with Goodreads to set up an audio book giveaway. We’re offering 15 lucky entrants their very own copy of the the physical CD audio version of this best selling book.

Have you already read the book? You’re still in luck – audio books make great gifts, especially when they’re as informative and thought-provoking as this one! Click here to enter.

We know Mark Stevens as the CEO and Founder of MSCO, but he’s so much more than that. He’s a popular media commentator on a host of business matters including marketing, branding, management, and sales. He’s known for delivering business insights with blunt truths and unconventional wisdom.

Your Marketing Sucks is chock-full of practical ideas such as:

  • Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.

  • The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window.

  • Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.

  • Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.

  • Employ a swarming offense. Hit customers from every possible angle–print ads, sales displays, e-mails, infomercials.

  • Pick the low-hanging fruit. Cross-sell to clients and customers.

The contest runs from September 14th – September 28th 2015. Fifteen copies will be given away.  Open to U.S. only. Everyone who enters is eligible to win a copy of the Your Marketing Sucks audio book. To see more details and to enter the contest, click here:

Read More

NACDS Trade Show With The Face Of Youth

The Face Of Youth Trade Show Display
Last week, MSCO client The Face of Youth, made its trade show debut at the NACDS Total Store Expo in Denver, Colorado. This annual show brings together CEOs, presidents, owners and senior executives and category buyers from the pharmaceutical industry and retail drugstores so they can explore the hottest upcoming products, technologies and concepts in their field, including, of course, The Face of Youth.

As part of our trade show strategy, we set up a small product display, backdrop and a TV which played The Face Of Youth’s video explaining how to use the product (starring our own designer, Ligia Barao). MSCO Vice President Tommy Jay, attended the show with our client to ensure that we capitalized on every opportunity with targeted product buyers from retailers such as CVS, Walgreens, Rite Aid and more.

In addition to the show itself, we also participated in their highly acclaimed “Meet the Market” program. This is open to new exhibitors and past exhibitors with new products and services and gave us access to appointments with key retail buyers through a series of 10-minute pre-set meetings before the exhibit hall opened.

We’re still in the initial stages of launching The Face Of Youth. In fact, we’re still producing the molds for the product. Most of the buyers we talked with expressed interest in the product, noting it’s like nothing they’ve ever seen before in terms of beauty aids. We do have our work cut out for us, however, as we bring this product to market. Luckily, we have a fully integrated marketing strategy ready to go once we have some produced.

Read More

Company Outing at Citi Field

A marketing and advertising agency is arguably one of the most fast-paced, exciting companies you could work for. Each Account Executive and Designer at MSCO handles a long list of clients which all have a long list of needs of their own. Hard work is one of the core pillars that MSCO was founded on. With that being said, we still know when it’s time to relax and have fun. It’s important, for company culture (and the sanity of its employees), to spend time with coworkers in a relaxed and casual environment. That’s exactly why we decided to attend a Mets baseball game for our summer company outing.

Last Thursday, we took the afternoon off for some much-deserved company bonding time. After fighting our way through heavy NY traffic, we were welcomed by the beautiful sound of the National Anthem and the familiar smell of hot dogs and fried dough. We watched as the New York Mets absolutely stomped the Colorado Rockies in a landslide, 12-3, game. We ate more food than we should have, had a couple of drinks, and cheered along with fellow Mets fans. Overall, it was a great company outing and a much needed break from our everyday work lives.

Patrick Johnson, Annie Dunning, Jade Goodman, Ligia Barao, Lauren Wagenaar, Tommy Jay, Matt Carlsen, Jon Soniker

Patrick Johnson, Annie Dunning, Jade Goodman, Ligia Barao, Lauren Wagenaar, Tommy Jay, Matt Carlsen, Jon Soniker

Now we are, of course, back in the office and as busy as ever. You can expect to see more about our clients, office adventures, and possibly even another company outing. Or you can take a look at Mark’s personal Linked In blog here.

Read More

Marketing Advice From CEO Mark Stevens

Marketing advice from our CEO and founder, Mark Stevens, was recently featured in a blog post on PR Newswire. This blog details “How to Identify Your Brand’s Thought Leaders: 5 Marketing Experts’ Tips,” including some powerful insights from our very own marketing advice expert.

“A thought leader is willing to look at the rules in any industry or field or conventional wisdom and say ‘This is no longer wisdom,’” says Mark Stevens, CEO of MSCO Media and author of Your Marketing Sucks. “If your ideation has led to change then you are a thought leader.”

The article goes on to discuss how Mark believes that both Bill Gates and Taylor Swift are thought leaders in their respective fields. At first glance, it may not seem as if the two have much in common, but once you think about it, you’ll realize that both Gates and Swift have struggled with the trials and tribulations of the tech and music industries, defied norms and changed their industries for the better.

Four other experts from all across the country are cited as they share their marketing advice regarding the importance of identifying your brand’s thought leaders. In addition to Mark’s conclusion that “thought leaders change the industry for the better,” the author also highlighted these additional tips: “Thought leaders don’t shy away from controversy,” “Thought leaders are sought out by others,” “Thought leaders rank well in search results,” and “Thought leaders look to the future.”

For more on these experts’ marketing advice, read the full blog post on PR Newswire.

To read more of Mark’s marketing insights, visit his personal blog on his LinkedIn page.

Read More

New Client Recap For June

We’re excited to announce that yet another new group of clients have signed on to see where MSCO can take them.

Just Shades is a very cool store that has focused on lamp shades for the last four decades. They have two locations – NYC and Greenwich. Our team is refreshing their brand and putting together an advertising campaign to help attract new eyes to this well established brand. Read more about this new client at their website, here.

Psychotherapist, Dr. Alan Phelan, has come to MSCO for assistance in starting a new venture. With over 10 years of experience as a psychotherapist, he’s now looking to help a specific subset of people – executives and managers – work through complex, sensitive and even profound issues and actions. We have begun branding this new client with a name, key messaging, tagline and brand promise. We have also put together the web design for this venture. We’re looking forward to unveiling our work and taking Dr. Phelan’s business to the next level!

Being a huge fan of wine, Tommy is especially excited about this new client. LI Vino Tours works with North Fork wineries to offer limousine tours and education on how winemakers create their craft. We will be rolling out their new brand name, logo, and site design during the next few weeks. To read more about their offerings and see their current branding, visit their site here.

Winsbay Inc. is a service that truly believes in the concept of paying it forward. Focused solely on improving people’s lives in a fun, consistent, affordable and innovative way, they developed a whole new kind of subscription model. For $9.99 a month, you’ll be registered to win houses, cars and financial help. We will be working with Winsbay to help refresh their brand and get the word out about their amazing service. Read more about them here.

We are also thrilled to be working with the New York National Guard as a new client. We will be helping the NY branch of the National Guard with various aspects of their marketing efforts. We will be working hand in hand with them to better portray this powerful brand to the NY market. For more information on them, visit their website here.

Stay tuned for updates on these and our other clients!

Read More