The Scoop @ MSCO

MSCO News

Marketing Expert Delivers Keynote Presentation

Our very own marketing expert, Mark Stevens, has been asked to give a keynote presentation at the Crowne Plaza Hotel tonight. The presentation will last approximately 20 minutes and will give the audience a closer look at How to Market and Grow Your Business. As you may have guessed, Mark is an amazing public speaker. With his ability to relate to virtually anyone and his undeniable passion for the topics that he discusses, Mark can adapt to essentially any audience.

Another marketing expert that will be speaking this evening is Eric Messer of Sunrise Building & Remodeling in Briarcliff. Like Mark, he has been characterized as being very bullish when it comes to marketing and PR. He will be discussing some of the biggest benefits of utilizing marketing and advertising tactics in your business.

Stacey Cohen of PR and marketing firm, Co-Communications in Mount Kisco, NY will be the final marketing expert presenting this evening. She will be discussing her expertise in public relations and how/why it is so important for businesses.

After the audience has heard from the panel, they will be given the opportunity to ask their own questions in a Q&A session.  The speaking portion of the program is expected to last about an hour, with a hospitality hour for networking and dinner beforehand.

It’s always an honor to be recognized as a marketing expert by the community that we serve. Being invited to give these presentations is something that we don’t take for granted. It’s a chance to teach our peers a little bit about the industry that we have dedicated our lives to.

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New Radio Campaign for MSCO

MSCO is launching a new radio campaign this year. As you may have guessed, we have always been open to trying new things, especially when it comes to our own advertising techniques and strategies. By testing new ideas out ourselves, we have a much better understanding of what may and may not work for our clients.

This year, we have decided to become a major advertiser on WOR during the Mets baseball games for the month of April. Since most of us at MSCO are sports fans, you can imagine how excited we are about this new radio campaign! This is huge news for us because we are the only marketing sponsor on the radio. Beyond that, this is actually the first time that we have bought live sports advertising.

Starting on Monday, April 6th, you will be able to hear us all throughout April on WOR 710. You can even listen live on iHeart Radio (click here for the link!). Our new radio campaign will feature several spots during each weekday game. If you’re listening to the New York Mets radio broadcasts, it’ll be hard to miss us!

We will, of course, keep you updated on the effects of our new radio campaign. We’re expecting to get a lot of new and exciting clients from this campaign. Check back here throughout April to see for yourself! Read More

Stevan Lynn Featured on Geraldo Rivera Show

MSCO Client Stevan Lynn, founder of Deeds Driven Dads and director of the Fatherhood Training Center in the Bronx, contributed his unique perspective to the ongoing debate about the role of the family in society last week during an appearance on the Geraldo Rivera radio show on WABC. 

An outspoken critic of fathers abandoning families, Geraldo Rivera has long been condemning fathers who shirk their responsibilities and pointing to their absence in the home as one of the primary reasons families fall apart and children grow into less savory members of society. This is what made Stevan such a good guest to have on the show, as his Fatherhood Training Center seeks to bring dads back into the family through deeds, not words.

Audio clip from the show

To listen to the full episode, visit Geraldo’s radio show website. Again, the date of the show was 3/13/15. And for more on Stevan and the important work he’s doing in the South Bronx, you can visit his website as well. Read More

Help Us Welcome Our Newest Team Member!

Yesterday, our team celebrated St. Patrick’s Day by wearing green and eating my delicious grasshopper cookies.

MSCO Team Wearing Green

Happy St. Patrick’s Day from MSCO! From left to right: Patrick, Jade, and Tommy

But Saint Patrick isn’t the only Patrick we’ve been celebrating recently. Our newest graphic designer, Patrick Johnson has been with us since the beginning of March. Even though he’s only been here for a couple weeks, he’s already making a name for himself. He’s taken the lead on multiple new clients and has delivered a lot of great work. From fantastic website designs to outstanding new logos, he’s certainly living up to our expectations.

Patrick graduated from Western Connecticut State University with a Bachelors degree in graphic design. This is where he developed the skills needed to succeed in this fast paced and ever-changing environment known as the marketing/advertising industry.

Beyond his schooling, he’s also had years of professional experience as a graphic designer. With work for established companies as well as freelance jobs, he’s no stranger to the pressure of meeting a client’s demands. Just before joining our team, he was a Graphic Designer/Illustrator for Whole Foods Market. There, he had a hand in everything from creating in store graphics to doing their notorious chalkboard drawings.

Outside of the office, Patrick is just as interesting. He can often be found hiking and exploring the beautiful Hudson Valley. He’s also very passionate about music. He aims to see as much live music as his brain (and wallet, for that matter) can handle.

We’re excited to watch Patrick grow with the MSCO family and can’t wait to see everything that he can accomplish.

Connect with Patrick on LinkedIn.

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Marketing Firm Services to Help New Clients

We’re excited to offer our marketing firm services to another group of new clients. This week, the MSCO client family has expanded yet again!

Read Hebrew Now, a program used by anyone looking to learn how to speak or read Hebrew, has come to us for guidance. We’ll help with branding and social and public relations, among other things. The program seems so fun and easy to use that we’re all excited to learn a little Hebrew!

Landscape Impressions, a landscaping and snow removal company, has also turned to us for our expert marketing firm services. They do everything from the landscape design to the installation and construction work to the maintenance upkeep. During the off season, they take care of your snow removal needs.

We met with the Garvey Tirelli & Cushner law firm and discussed various ways we could help their Westchester law firm. With offices located in White Plains, there’s a lot that we can do locally for this client. Covering a wide range of law, from bankruptcy to consumer rights and wills, we’re excited to help this law firm take their offerings to the next level.

The professionals at Admiral Real Estate also sought our marketing firm services out. After discussing their current standings and future goals, we have begun to develop a plan to help transform them into the area’s leading real estate services. With almost twenty years in the field, they certainly know what they’re doing. With our help, they’ll soon have branding that reflects their expertise.

Another interesting client, Mandolin Brothers, has official started working with the MSCO team. For over 40 years now, they have become the go-to spot for all of your mandolin needs – from buying an instrument to learning about them, they’ve got you covered.

Keep checking back for more updates on these and future clients as well as our existing clients.

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