The Scoop @ MSCO

MSCO News

Stevan Lynn Featured on Geraldo Rivera Show

MSCO Client Stevan Lynn, founder of Deeds Driven Dads and director of the Fatherhood Training Center in the Bronx, contributed his unique perspective to the ongoing debate about the role of the family in society last week during an appearance on the Geraldo Rivera radio show on WABC. 

An outspoken critic of fathers abandoning families, Geraldo Rivera has long been condemning fathers who shirk their responsibilities and pointing to their absence in the home as one of the primary reasons families fall apart and children grow into less savory members of society. This is what made Stevan such a good guest to have on the show, as his Fatherhood Training Center seeks to bring dads back into the family through deeds, not words.

Audio clip from the show

To listen to the full episode, visit Geraldo’s radio show website. Again, the date of the show was 3/13/15. And for more on Stevan and the important work he’s doing in the South Bronx, you can visit his website as well. Read More

Help Us Welcome Our Newest Team Member!

Yesterday, our team celebrated St. Patrick’s Day by wearing green and eating my delicious grasshopper cookies.

MSCO Team Wearing Green

Happy St. Patrick’s Day from MSCO! From left to right: Patrick, Jade, and Tommy

But Saint Patrick isn’t the only Patrick we’ve been celebrating recently. Our newest graphic designer, Patrick Johnson has been with us since the beginning of March. Even though he’s only been here for a couple weeks, he’s already making a name for himself. He’s taken the lead on multiple new clients and has delivered a lot of great work. From fantastic website designs to outstanding new logos, he’s certainly living up to our expectations.

Patrick graduated from Western Connecticut State University with a Bachelors degree in graphic design. This is where he developed the skills needed to succeed in this fast paced and ever-changing environment known as the marketing/advertising industry.

Beyond his schooling, he’s also had years of professional experience as a graphic designer. With work for established companies as well as freelance jobs, he’s no stranger to the pressure of meeting a client’s demands. Just before joining our team, he was a Graphic Designer/Illustrator for Whole Foods Market. There, he had a hand in everything from creating in store graphics to doing their notorious chalkboard drawings.

Outside of the office, Patrick is just as interesting. He can often be found hiking and exploring the beautiful Hudson Valley. He’s also very passionate about music. He aims to see as much live music as his brain (and wallet, for that matter) can handle.

We’re excited to watch Patrick grow with the MSCO family and can’t wait to see everything that he can accomplish.

Connect with Patrick on LinkedIn.

Read More

Marketing Firm Services to Help New Clients

We’re excited to offer our marketing firm services to another group of new clients. This week, the MSCO client family has expanded yet again!

Read Hebrew Now, a program used by anyone looking to learn how to speak or read Hebrew, has come to us for guidance. We’ll help with branding and social and public relations, among other things. The program seems so fun and easy to use that we’re all excited to learn a little Hebrew!

Landscape Impressions, a landscaping and snow removal company, has also turned to us for our expert marketing firm services. They do everything from the landscape design to the installation and construction work to the maintenance upkeep. During the off season, they take care of your snow removal needs.

We met with the Garvey Tirelli & Cushner law firm and discussed various ways we could help their Westchester law firm. With offices located in White Plains, there’s a lot that we can do locally for this client. Covering a wide range of law, from bankruptcy to consumer rights and wills, we’re excited to help this law firm take their offerings to the next level.

The professionals at Admiral Real Estate also sought our marketing firm services out. After discussing their current standings and future goals, we have begun to develop a plan to help transform them into the area’s leading real estate services. With almost twenty years in the field, they certainly know what they’re doing. With our help, they’ll soon have branding that reflects their expertise.

Another interesting client, Mandolin Brothers, has official started working with the MSCO team. For over 40 years now, they have become the go-to spot for all of your mandolin needs – from buying an instrument to learning about them, they’ve got you covered.

Keep checking back for more updates on these and future clients as well as our existing clients.

Read More

Local Radio Spot Proves Effective for MSCO

Local radio advertising has become a staple of our personal advertising strategy. Throughout the years, we’ve had multiple different spots on various stations in the New York City Metro area. This has allowed us to analyze and study our results from each test. By running ads during different day parts, on different days, on different stations, and with different messaging, we are able to examine our traffic and compare the results against each other to see what truly works best for us.

Our company has been around for over 20 years, so we have a little bit of an advantage when it comes to knowing who our clients are, what they want to hear from an ad, and when they want to hear it. However, we wouldn’t have this knowledge if we didn’t actually test the market and actively analyze our results. That being said, it’s extremely important for local radio advertising to be consistent. There’s nothing worse (especially for a marketer) than starting a campaign on local radio that has a lot of promise and then giving up before you really have a chance to see the results. With radio, you want to make sure you’re reaching the audience multiple times so they have a chance to really hear what you’re trying to say.

I’m sure you’ve heard one or two variations of our spots over time, but have you heard our newest addition? Click the link below to hear our latest local radio ad where Mark sits down and explains just a few of the things that we can do for your company or business at MSCO.

YOUR MARKETING SUCKS INTERVIEW

This unique interview format typically works really well on the radio, and our adaptation is proving to be highly effective (as you may have guessed from our previous post).

For more news and insights, be sure to check us out on Facebook, Twitter, and LinkedIn.

Read More

New Clients Join MSCO in the New Year

The new year is starting off great for MSCO. We have been keeping busy with a slew of new clients over the past few months. Having the opportunity to work with so many unique clients allows us to keep our minds sharp and our ideas flowing.

Here’s a quick look at some of the latest brands to join our MSCO family:

New Clients:

     Night Food is a perfectly formulated, no guilt treat for night time snacking.

     Hoike Technologies is an experienced company in the cyber security field.

     Jersey Rehab is a pain management healthcare center.

     Platinum General Services is a full service retail and commercial general services and construction company.

     Modern Pet is a Bay Terrace pet store for high end food and luxury pet fashion.

     Blue Sky Classic Cars is a company that restores classic cars to their original condition.

     Stair Builders is a luxury stair and rail system building company.

     List Cleaners is a leader in cleaning/merge & purge of mailing lists, ensuring your list is accurate and up-to-date.

     India TV is a US based media company providing news and entertainment to the US Indian community.

     Brothers Supply is a leader in the sales and serving of HVAC equipment in the NY metro area.

     Bartenders Inc. sends their experienced bartenders to your location to work private events and parties.

     SI2, based in Austin, is the silicon chip standards organization for the world.

     A Dignified Life serves as a resource/research tool for those going through difficult lifestyle transitions.

We’ll keep you posted on our new clients as our relationships develop and we truly begin to build these new clients into brands.

For more MSCO news and updates, follow Mark on Twitter and like us on

Facebook.


Read More