The Scoop @ MSCO

MSCO Staff

Our Marketing Company’s Holiday Outing


MSCO Takes to the LanesLast night, the employees of our Westchester marketing company went out and enjoyed a bit of holiday cheer together at
FunFuzion bowling and arcade. Westchester’s biggest indoor amusement park didn’t disappoint our marketing company as we bowled for hours under the blacklights and enjoyed some quality time outside the office. 

Tommy Jay came equipped with his own bowling balls and shirt from his high school bowling team. He put up the high game for the night at 137. Not to be outdone, Ligia Barao and Jon Soniker also put up strong scores giving Tommy a run for his money as MSCO bowling champion. I even broke 100 in one game! Overall, it was a fun team building night for our marketing company.

Me After Bowling a 100 Game

So that was our holiday party. We hope you enjoy yours. From our entire marketing company family, happy holidays and have a  great new year! Before you know it, it will be time to get back to work.

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NY Marketing Expert Has #1 Post On LI

The latest LinkedIn post from NY marketing expert and CEO of MSCO, Mark Stevens, has been getting a lot of attention. Posted just yesterday, it has already has over 200,000 views. This is a great example of how something so seemingly simple can go viral, as long as it is done the right way. Mark’s LinkedIn success doesn’t stop there, his last viral post received nearly 800,000 views. That’s over one million views between these two posts alone, and he’s not done yet!

Why McDonald’s Is Dying has it all – from a great and attention grabbing title to strong and thoughtful content that backs it up, you just can’t beat it. Check it out and voice your opinion in the comment section. Is Mark onto something, or do you disagree with his thought process? Let us know!

Mark has been regularly posting on LinkedIn since July of this year. With over 100 posts, he has certainly been making a name for himself. Throughout this time, he has learned a great deal about how LinkedIn works and how to use it as a highly effective marketing tool. Having a team member that has ‘cracked the code’ on something as powerful as LinkedIn has made us that much stronger as a team. We have been able to incorporate Mark’s knowledge into our marketing strategies, and clients are already starting to see some results.

In the time that it took me to write this post, over 20,000 more people have read Mark’s article. The post still has a lot of life, and I can’t wait to see how much it grows. Mark’s unique insights are just one of the things that makes him a sought-after thought leader and NY marketing expert, and I’m so proud to say that I’m working at such a forward-thinking company. Read More

Marketing Consulting Services Are Just The Beginning

Many of you may be familiar with MSCO as a firm that provides top-notch marketing consulting services.
But did you know that our CEO, Mark Stevens, also writes blog posts covering everything from personal, life advice to career related wisdom in addition to his unique insights on our marketing consulting services?

Last week, he wrote an article The Day My Car Caught Fire, So Did My Career 
which details the events of a Thanksgiving he had when he was in his twenties. As you may have guessed by the title, he didn’t have a traditional turkey dinner that night. This article touches on both personal and business related news. Mark has learned so much through the years, and I, for one, feel lucky that he’s willing to share it with us. With over 13,000 views already, I can’t be the only one that feels this way.

Mark has been posting on LinkedIn for a while and has covered almost every topic you can imagine. People from all over the world are taking his advice to heart, and he’s seen a lot of success. He has, in fact, written one of the most viewed post in the history of LinkedIn with his article Why You Must Lie On Job Interviews And What You Must Lie AboutThis post skyrocketed almost immediately. Now, sitting at just under 800,000 views, the post is still getting attention. If you haven’t read any of Mark’s articles, I suggest you start with this one! It’s a perfect example of the kind of writing and opinions that makes Mark (and MSCO) so unique and honest.

If you want to connect with Mark or take a look through his other LinkedIn posts, click the LinkedIn icon below. You’re sure to find something that catches your attention and makes you think.

Mark Stevens, CEO of Marketing Consulting Services Firm MSCO, LinkedIn
While our marketing consulting services will always come first, it’s refreshing to work for a firm that offers so much more. Read More

Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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Jade Goodman Named New Web Content Writer

If you follow the blog you may have gotten used to me as your web content writer.  My pacing and overall writing style have brought you news and events from around MSCO’s world for the past several months. Now, the time has come to pass the torch along to another talented writer. Allow me to (re)introduce you all to Jade Goodman, who will be the new web content writer on The Scoop.

As you may have read before, Jade has been an account strategist here for several months. She is an excellent writer and has filled in for me as a web content writer while I was away at times. Now, she will write all of our news and updates for The Scoop. As we always intended, this gives you a behind-the-scenes peek into what we do here at MSCO while also highlighting some of our bigger client successes in public relations, advertising and branding. In short: get to know us, we’re amazing!

Meanwhile, I’m not retiring as a web content writer. Look for my new series of columns with tips on how to improve your business through digital marketing, savvy writing, online presence, and traditional advertising.

It all comes back to variety. Any web content writer would tell you that mixing it up with different posts and topics is the key to success. Having a range of different posts keeps our blog interesting for clients, business owners, and followers of marketing in general.

My new Tommy’s Tips column will appear on Tuesdays (Tommy Tuesdays, get it?) and offer insight into more than just MSCO. We’ll focus on trends in internet marketing, public relations, website design and more. Consider it a guide to small business marketing and advertising brought to you by one of Westchester’s leading marketing firms. It’ll be a blast, I promise.

Thanks again for continuing to follow The Scoop @ MSCO. Look for more from us as we close out 2014 on a high note! Read More