Yesterday, our team celebrated St. Patrick’s Day by wearing green and eating my delicious grasshopper cookies.
But Saint Patrick isn’t the only Patrick we’ve been celebrating recently. Our newest graphic designer, Patrick Johnson has been with us since the beginning of March. Even though he’s only been here for a couple weeks, he’s already making a name for himself. He’s taken the lead on multiple new clients and has delivered a lot of great work. From fantastic website designs to outstanding new logos, he’s certainly living up to our expectations.
Patrick graduated from Western Connecticut State University with a Bachelors degree in graphic design. This is where he developed the skills needed to succeed in this fast paced and ever-changing environment known as the marketing/advertising industry.
Beyond his schooling, he’s also had years of professional experience as a graphic designer. With work for established companies as well as freelance jobs, he’s no stranger to the pressure of meeting a client’s demands. Just before joining our team, he was a Graphic Designer/Illustrator for Whole Foods Market. There, he had a hand in everything from creating in store graphics to doing their notorious chalkboard drawings.
Outside of the office, Patrick is just as interesting. He can often be found hiking and exploring the beautiful Hudson Valley. He’s also very passionate about music. He aims to see as much live music as his brain (and wallet, for that matter) can handle.
We’re excited to watch Patrick grow with the MSCO family and can’t wait to see everything that he can accomplish.
Connect with Patrick on LinkedIn.
More than one hundred million people were drawn to the screen for the Super Bowl on Sunday. Sure, most people actually tuned in for the sports, but who doesn’t love the expert marketing insights that come from some of the most highly anticipated advertising of the year? I know I’m not the only one that watches solely for the commercials.
This year, it was Nationwide that surprised us with an ad that we just can’t stop talking about. The commercial begins innocently enough, with an adorable young boy talking about some things that he won’t ever do in life like ride a bike or learn to fly. I thought that it was going to take an inspirational turn, but I couldn’t have been more wrong. As soon as he’s done listing the things that he won’t be able to do, he reveals the reason behind it – he died from an accident.
Here’s a link to watch the full ad on YouTube.
The commercial was so shocking and seemed so out of place that we haven’t been able to stop talking about it. Our very own Mark Stevens was called upon by NBC News for his expert marketing insights. He was interviewed shortly after the spot aired and didn’t hold back on his opinions.
“There’s nothing more profound than the death of a child, and there’s nothing more disgusting than the abuse of that subject…” Mark begins his interview. He goes on to give his own expert marketing insights on Nationwide’s controversial Super Bowl commercial.
Wondering what else Mark had to say? Click here to watch the short interview on NBC News.
Mark Stevens has advice for businesses everywhere: Make 2015 the best year ever!
The latest small business consulting from our CEO was published by The Network Journal last week. The article quotes three business experts on what small business owners can do to enjoy success in 2015. Mark shares his unique small business consulting through three of the ten tips:
Get It Together – Integrate all the pieces of your marketing machine
Eliminated the Duds – Stop selling 10% of the products you’re selling now
Plan For and Achieve Growth – Set a minimum target for growth of 25%
Each tip is an MSCO trademark brand of small business consulting from the mind of our best selling CEO. None of it is advice you expect to hear this time of year. All of it will help you if you keep it in mind when building your business next year.
To learn more, you can read the entire article here. Or for expanded tips, advice and ways to grow your business, you can get the book from the man who literally wrote the book on marketing here.
Last night, the employees of our Westchester marketing company went out and enjoyed a bit of holiday cheer together at FunFuzion bowling and arcade. Westchester’s biggest indoor amusement park didn’t disappoint our marketing company as we bowled for hours under the blacklights and enjoyed some quality time outside the office.
Tommy Jay came equipped with his own bowling balls and shirt from his high school bowling team. He put up the high game for the night at 137. Not to be outdone, Ligia Barao and Jon Soniker also put up strong scores giving Tommy a run for his money as MSCO bowling champion. I even broke 100 in one game! Overall, it was a fun team building night for our marketing company.
So that was our holiday party. We hope you enjoy yours. From our entire marketing company family, happy holidays and have a great new year! Before you know it, it will be time to get back to work.