Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!
The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!
Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!
Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.
To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning for a tween focused trade show that we’ll be attending in January.
Keep an eye out for more product development news because there’s a lot more to come!
You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!
Our team got a little bigger on Monday as MSCO welcomes our new Junior Account Strategist Jade Goodman to the office. A graduate of Iowa State University in December 2013, Jade brings a fresh perspective and new energy to MSCO, which we’ll put to use growing our clients’ businesses.
Originally born in England, Jade is a recent transplant to Westchester. Her experience interning at ad agencies during college will no doubt prove invaluable to her new role assisting the account team with client campaigns and marketing. Outside the office, Jade’s hobbies include cake bossing and hedgehog breeding, talents that will prove slightly less valuable everyday but nonetheless show a creative streak that will certainly help our team.
Learn more about Jade’s professional experience by connecting with her on LinkedIn.Read More