The Scoop @ MSCO

Jade Goodman

MSCO Promotions!

We are so happy to announce two new promotions within our company.

Graphic designer, Patrick Johnson, has only been with us for about seven months, but he’s already grown more than we could have ever imagined. Help us congratulate him on his new position, Account Executive, at MSCO. Patrick is now managing clients while still designing for some of them. His willingness to try and ability to succeed at new things has allowed this amazing transformation to happen in such a short time.

In addition to that wonderful news, we also have a new member of our management team. Jade Goodman (AKA me!), former Account Executive, has also shown tremendous growth over the last year and a half. She has risen to every challenge that has come her way. She brings a breadth of new ideas and opportunities to both our company and our clients. We are pleased to announce that she is our new Vice President.

We are excited to watch these two exceptional employees continue to grow and shape our company for the better.

Connect with Patrick and Jade on LinkedIn.
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Company Outing at Citi Field

A marketing and advertising agency is arguably one of the most fast-paced, exciting companies you could work for. Each Account Executive and Designer at MSCO handles a long list of clients which all have a long list of needs of their own. Hard work is one of the core pillars that MSCO was founded on. With that being said, we still know when it’s time to relax and have fun. It’s important, for company culture (and the sanity of its employees), to spend time with coworkers in a relaxed and casual environment. That’s exactly why we decided to attend a Mets baseball game for our summer company outing.

Last Thursday, we took the afternoon off for some much-deserved company bonding time. After fighting our way through heavy NY traffic, we were welcomed by the beautiful sound of the National Anthem and the familiar smell of hot dogs and fried dough. We watched as the New York Mets absolutely stomped the Colorado Rockies in a landslide, 12-3, game. We ate more food than we should have, had a couple of drinks, and cheered along with fellow Mets fans. Overall, it was a great company outing and a much needed break from our everyday work lives.

Patrick Johnson, Annie Dunning, Jade Goodman, Ligia Barao, Lauren Wagenaar, Tommy Jay, Matt Carlsen, Jon Soniker

Patrick Johnson, Annie Dunning, Jade Goodman, Ligia Barao, Lauren Wagenaar, Tommy Jay, Matt Carlsen, Jon Soniker

Now we are, of course, back in the office and as busy as ever. You can expect to see more about our clients, office adventures, and possibly even another company outing. Or you can take a look at Mark’s personal Linked In blog here.

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Help Us Welcome Our Newest Team Member!

Yesterday, our team celebrated St. Patrick’s Day by wearing green and eating my delicious grasshopper cookies.

MSCO Team Wearing Green

Happy St. Patrick’s Day from MSCO! From left to right: Patrick, Jade, and Tommy

But Saint Patrick isn’t the only Patrick we’ve been celebrating recently. Our newest graphic designer, Patrick Johnson has been with us since the beginning of March. Even though he’s only been here for a couple weeks, he’s already making a name for himself. He’s taken the lead on multiple new clients and has delivered a lot of great work. From fantastic website designs to outstanding new logos, he’s certainly living up to our expectations.

Patrick graduated from Western Connecticut State University with a Bachelors degree in graphic design. This is where he developed the skills needed to succeed in this fast paced and ever-changing environment known as the marketing/advertising industry.

Beyond his schooling, he’s also had years of professional experience as a graphic designer. With work for established companies as well as freelance jobs, he’s no stranger to the pressure of meeting a client’s demands. Just before joining our team, he was a Graphic Designer/Illustrator for Whole Foods Market. There, he had a hand in everything from creating in store graphics to doing their notorious chalkboard drawings.

Outside of the office, Patrick is just as interesting. He can often be found hiking and exploring the beautiful Hudson Valley. He’s also very passionate about music. He aims to see as much live music as his brain (and wallet, for that matter) can handle.

We’re excited to watch Patrick grow with the MSCO family and can’t wait to see everything that he can accomplish.

Connect with Patrick on LinkedIn.

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Our Marketing Company’s Holiday Outing

MSCO Takes to the LanesLast night, the employees of our Westchester marketing company went out and enjoyed a bit of holiday cheer together at
FunFuzion bowling and arcade. Westchester’s biggest indoor amusement park didn’t disappoint our marketing company as we bowled for hours under the blacklights and enjoyed some quality time outside the office. 

Tommy Jay came equipped with his own bowling balls and shirt from his high school bowling team. He put up the high game for the night at 137. Not to be outdone, Ligia Barao and Jon Soniker also put up strong scores giving Tommy a run for his money as MSCO bowling champion. I even broke 100 in one game! Overall, it was a fun team building night for our marketing company.

Me After Bowling a 100 Game

So that was our holiday party. We hope you enjoy yours. From our entire marketing company family, happy holidays and have a  great new year! Before you know it, it will be time to get back to work.

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Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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