The Scoop @ MSCO

Ligia Barao

NACDS Trade Show With The Face Of Youth

The Face Of Youth Trade Show Display
Last week, MSCO client The Face of Youth, made its trade show debut at the NACDS Total Store Expo in Denver, Colorado. This annual show brings together CEOs, presidents, owners and senior executives and category buyers from the pharmaceutical industry and retail drugstores so they can explore the hottest upcoming products, technologies and concepts in their field, including, of course, The Face of Youth.

As part of our trade show strategy, we set up a small product display, backdrop and a TV which played The Face Of Youth’s video explaining how to use the product (starring our own designer, Ligia Barao). MSCO Vice President Tommy Jay, attended the show with our client to ensure that we capitalized on every opportunity with targeted product buyers from retailers such as CVS, Walgreens, Rite Aid and more.

In addition to the show itself, we also participated in their highly acclaimed “Meet the Market” program. This is open to new exhibitors and past exhibitors with new products and services and gave us access to appointments with key retail buyers through a series of 10-minute pre-set meetings before the exhibit hall opened.

We’re still in the initial stages of launching The Face Of Youth. In fact, we’re still producing the molds for the product. Most of the buyers we talked with expressed interest in the product, noting it’s like nothing they’ve ever seen before in terms of beauty aids. We do have our work cut out for us, however, as we bring this product to market. Luckily, we have a fully integrated marketing strategy ready to go once we have some produced.

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Company Outing at Citi Field

A marketing and advertising agency is arguably one of the most fast-paced, exciting companies you could work for. Each Account Executive and Designer at MSCO handles a long list of clients which all have a long list of needs of their own. Hard work is one of the core pillars that MSCO was founded on. With that being said, we still know when it’s time to relax and have fun. It’s important, for company culture (and the sanity of its employees), to spend time with coworkers in a relaxed and casual environment. That’s exactly why we decided to attend a Mets baseball game for our summer company outing.

Last Thursday, we took the afternoon off for some much-deserved company bonding time. After fighting our way through heavy NY traffic, we were welcomed by the beautiful sound of the National Anthem and the familiar smell of hot dogs and fried dough. We watched as the New York Mets absolutely stomped the Colorado Rockies in a landslide, 12-3, game. We ate more food than we should have, had a couple of drinks, and cheered along with fellow Mets fans. Overall, it was a great company outing and a much needed break from our everyday work lives.

Patrick Johnson, Annie Dunning, Jade Goodman, Ligia Barao, Lauren Wagenaar, Tommy Jay, Matt Carlsen, Jon Soniker

Patrick Johnson, Annie Dunning, Jade Goodman, Ligia Barao, Lauren Wagenaar, Tommy Jay, Matt Carlsen, Jon Soniker

Now we are, of course, back in the office and as busy as ever. You can expect to see more about our clients, office adventures, and possibly even another company outing. Or you can take a look at Mark’s personal Linked In blog here.

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Our Marketing Company’s Holiday Outing

MSCO Takes to the LanesLast night, the employees of our Westchester marketing company went out and enjoyed a bit of holiday cheer together at
FunFuzion bowling and arcade. Westchester’s biggest indoor amusement park didn’t disappoint our marketing company as we bowled for hours under the blacklights and enjoyed some quality time outside the office. 

Tommy Jay came equipped with his own bowling balls and shirt from his high school bowling team. He put up the high game for the night at 137. Not to be outdone, Ligia Barao and Jon Soniker also put up strong scores giving Tommy a run for his money as MSCO bowling champion. I even broke 100 in one game! Overall, it was a fun team building night for our marketing company.

Me After Bowling a 100 Game

So that was our holiday party. We hope you enjoy yours. From our entire marketing company family, happy holidays and have a  great new year! Before you know it, it will be time to get back to work.

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Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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Creatives Rejoice Over New MSCO Game Table

Game Table

Last week, the MSCO staff got the well deserved present of a game table. Right on the main floor, this three-in-one table serves as a central gathering place for us to unwind and spend a little bonding time over non-client work. Also, the relaxing atmosphere such a game table lends to the office allows our creative team to come up with stronger strategies. That’s why you have forward thinking companies like Apple and Google provide these amenities to their employees.

Above, that’s me losing badly to our new designer Ligia while playing ping pong. Absent from her resume was her career as a semi pro your ping pong star, apparently. I’m still undefeated in billiards though.

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