Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!
The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!
Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!
Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.
To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning for a tween focused trade show that we’ll be attending in January.
Keep an eye out for more product development news because there’s a lot more to come!
You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!
Last week, the MSCO staff got the well deserved present of a game table. Right on the main floor, this three-in-one table serves as a central gathering place for us to unwind and spend a little bonding time over non-client work. Also, the relaxing atmosphere such a game table lends to the office allows our creative team to come up with stronger strategies. That’s why you have forward thinking companies like Apple and Google provide these amenities to their employees.
Above, that’s me losing badly to our new designer Ligia while playing ping pong. Absent from her resume was her career as a semi pro your ping pong star, apparently. I’m still undefeated in billiards though.Read More
Our creative services team got a little stronger with the addition of multitalented designer Ligia Barao.
Originally from Brazil, Ligia’s strength lies in her ability to use space efficiently and effectively. She will be a major asset for website design, advertising, branding and business collateral creation. In fact, some of her early work has been very well received by a multitude of MSCO clients, including Rhodes Associates.
Here’s hoping Ligia will be an important part of the MSCO team for years to come. Connect with her on LinkedIn or have a look at her professional portfolio website and you’ll see why Ligia’s talents were hard to pass up.Read More