Last month, we told you that MSCO CEO, Mark Stevens, was invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners.
Mark presented at the IRC Global Annual Conference on October 1st, 2015. Mark’s presentation was about Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark kept the audience engaged with a few real-life examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee.
Even though this conference was not open to the public, we wanted to give you a glimpse at Mark’s presentation. See below for some images from the IRC Global Conference.
For more Mark, connect with him on LinkedIn!
MSCO’s CEO and Founder, Mark Stevens, has been invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners. Mark will be presenting at the IRC Global Annual Conference on the afternoon of October 1st, 2015. The duration of the speaking engagement is planned to be 30 minutes including a question and answer section. For those of you who know Mark, this may prove to be a little difficult! Once he gets started on something that he’s passionate about, he could literally speak for hours without repeating himself.
The topic of this guest presentation is Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark will be discussing a few key points to help the audience understand what exactly a brand is and why the brand promise is the most important element of any brand.
Next, Mark will be taking the audience through a few examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee. With each brand, he will explain how we started and where they are today.
Finally, Mark will conclude with some specific information about the IRC brand. He will discuss important questions such as: Is it even a brand? How can IRC better serve its members through branding? He will, of course, answer these questions with his own insights and let the audience know how this can be accomplished.
Being invited to give a guest presentation is a huge honor, and we’re so proud of Mark. His accomplishments open so many doors for MSCO and allow us to grow as a company along with him.
More details about the event: This conference is not open to the public because it is an internal event for the members of IRC. It is the global conference organized for the IRC delegates coming from 45 different countries and 6 continents to share their know-how and best practices. It is also a networking event between delegates and the external guest speakers.Read More
Have you read Mark’s best seller, Your Marketing Sucks? If not, you’re in luck! We’ve teamed up with Goodreads to set up an audio book giveaway. We’re offering 15 lucky entrants their very own copy of the the physical CD audio version of this best selling book.
Have you already read the book? You’re still in luck – audio books make great gifts, especially when they’re as informative and thought-provoking as this one! Click here to enter.
We know Mark Stevens as the CEO and Founder of MSCO, but he’s so much more than that. He’s a popular media commentator on a host of business matters including marketing, branding, management, and sales. He’s known for delivering business insights with blunt truths and unconventional wisdom.
Your Marketing Sucks is chock-full of practical ideas such as:
Marketing is not about advertising, public relations, or direct mail. It is about growing the revenues, profit, and valuation of the business.
The marketing moratorium. Stop all your marketing for a month and you may be surprised at what happens. Sales have actually risen at some companies, a sure sign that, prior to the moratorium, they were throwing money out the window.
Why the worst ads are actually the best. Start paying attention to the genius of the infomercial and cast a very skeptical eye on the kind of ads you see during the Super Bowl.
Reverse engineer your marketing so that it starts at the point-of-sale. Because nothing happens unless a sale is made.
Employ a swarming offense. Hit customers from every possible angle–print ads, sales displays, e-mails, infomercials.
Pick the low-hanging fruit. Cross-sell to clients and customers.
The contest runs from September 14th – September 28th 2015. Fifteen copies will be given away. Open to U.S. only. Everyone who enters is eligible to win a copy of the Your Marketing Sucks audio book. To see more details and to enter the contest, click here: https://www.goodreads.com/giveaway/show/154313-your-marketing-sucks.Read More
Mark Stevens, CEO of our New York marketing and management firm, was recently interviewed by Tom Ensey of Raycom Media. The topic up for discussion was tonight’s Republican debate. Those of you that know Mark or follow his LinkedIn blog know that he is very opinionated about a lot of things. Donald Trump’s run for presidency is no exception.
Mark and Ensey had a great conversation about Mark’s view on the situation. When it comes to tonight’s Republican debate, Mark doesn’t think that Trump is going to blow everybody away like some people are expecting because of the short response time allotted to each candidate.
Mark believes that Trump absolutely wants to be president and has no ulterior motive, endgame or backup plan. “He thinks that it would be fun to be president,” Mark is quoted. “He thinks it would be a great capstone to a brilliant career, as John Kerry did, as Mitt Romney did. It would be fun to govern the first 100 days, and that’s all they ever think about. There’s a long list of things you can have fun doing with the raw power of the President of the United States. He wants Air Force One, he wants the White House.”
Trump is definitely a force to be reckoned with. He is, as Mark says, not a clown; he’s a serious contender who should be taken seriously. This is due, in part, to Trump’s marketing (which doesn’t suck, according to Mark Stevens, author of bestselling Your Marketing Sucks). He is one of the world’s best salesmen. Mark refers to him as “a natural whose marketing skills are innate, who does not contrive words, who acts and speaks spontaneously, who is not trying to model himself after Ronald Reagan, Jimmy Carter, or Bill Clinton. He has no ties at all to the political establishment.”
Mark thinks that Donald Trump is staying true to himself and doing what he’s always done. He’s running for president the same way that he sold his buildings. And Mark isn’t surprised that he’s leading the polls.
For more expert insights from Mark Stevens and the rest of Tom Ensey’s articles, click the links below.http://raycomgroup.worldnow.com/story/29709434/trumps-got-pizzazz-and-a-big-lead-but-opponents-are-biding-time Read More