Help Us Welcome Our Newest Team Member!
Yesterday, our team celebrated St. Patrick’s Day by wearing green and eating my delicious grasshopper cookies.
Happy St. Patrick’s Day from MSCO! From left to right: Patrick, Jade, and Tommy
But Saint Patrick isn’t the only Patrick we’ve been celebrating recently. Our newest graphic designer, Patrick Johnson has been with us since the beginning of March. Even though he’s only been here for a couple weeks, he’s already making a name for himself. He’s taken the lead on multiple new clients and has delivered a lot of great work. From fantastic website designs to outstanding new logos, he’s certainly living up to our expectations.
Patrick graduated from Western Connecticut State University with a Bachelors degree in graphic design. This is where he developed the skills needed to succeed in this fast paced and ever-changing environment known as the marketing/advertising industry.
Beyond his schooling, he’s also had years of professional experience as a graphic designer. With work for established companies as well as freelance jobs, he’s no stranger to the pressure of meeting a client’s demands. Just before joining our team, he was a Graphic Designer/Illustrator for Whole Foods Market. There, he had a hand in everything from creating in store graphics to doing their notorious chalkboard drawings.
Outside of the office, Patrick is just as interesting. He can often be found hiking and exploring the beautiful Hudson Valley. He’s also very passionate about music. He aims to see as much live music as his brain (and wallet, for that matter) can handle.
We’re excited to watch Patrick grow with the MSCO family and can’t wait to see everything that he can accomplish.
Our Marketing Company’s Holiday Outing
Last night, the employees of our Westchester marketing company went out and enjoyed a bit of holiday cheer together at FunFuzion bowling and arcade. Westchester’s biggest indoor amusement park didn’t disappoint our marketing company as we bowled for hours under the blacklights and enjoyed some quality time outside the office.
Tommy Jay came equipped with his own bowling balls and shirt from his high school bowling team. He put up the high game for the night at 137. Not to be outdone, Ligia Barao and Jon Soniker also put up strong scores giving Tommy a run for his money as MSCO bowling champion. I even broke 100 in one game! Overall, it was a fun team building night for our marketing company.
So that was our holiday party. We hope you enjoy yours. From our entire marketing company family, happy holidays and have a great new year! Before you know it, it will be time to get back to work. Read More
Jade Goodman Named New Web Content Writer
If you follow the blog you may have gotten used to me as your web content writer. My pacing and overall writing style have brought you news and events from around MSCO’s world for the past several months. Now, the time has come to pass the torch along to another talented writer. Allow me to (re)introduce you all to Jade Goodman, who will be the new web content writer on The Scoop.
As you may have read before, Jade has been an account strategist here for several months. She is an excellent writer and has filled in for me as a web content writer while I was away at times. Now, she will write all of our news and updates for The Scoop. As we always intended, this gives you a behind-the-scenes peek into what we do here at MSCO while also highlighting some of our bigger client successes in public relations, advertising and branding. In short: get to know us, we’re amazing!
Meanwhile, I’m not retiring as a web content writer. Look for my new series of columns with tips on how to improve your business through digital marketing, savvy writing, online presence, and traditional advertising.
It all comes back to variety. Any web content writer would tell you that mixing it up with different posts and topics is the key to success. Having a range of different posts keeps our blog interesting for clients, business owners, and followers of marketing in general.
My new Tommy’s Tips column will appear on Tuesdays (Tommy Tuesdays, get it?) and offer insight into more than just MSCO. We’ll focus on trends in internet marketing, public relations, website design and more. Consider it a guide to small business marketing and advertising brought to you by one of Westchester’s leading marketing firms. It’ll be a blast, I promise.
Thanks again for continuing to follow The Scoop @ MSCO. Look for more from us as we close out 2014 on a high note! Read More
Local TV Advertising Begins For TF Andrew
After weeks of scripting, shooting and production, TF Andrew finally makes their TV advertising debut this week. The above video production was shot in two parts and produced by director Stephen Kerstein, so an extra special thank you goes out to him for his work on the project. (more…) Read More
TF Andrew Store in Westchester Public Relations Hit
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community.
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens
magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens.
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week. Read More