Our Portfolio
Rodan + Fields:
We were approached by the Rodan + Fields Dermatologists, the creators of ProActiv® Solution, to increase sales of their new line of skincare regimens. During our discovery process, we learned that women loathe wearing foundation, but do so in order to cover up flaws, which these products erased. Therefore, we developed “a car accident” to capture the attention of our audience. Our “Go Naked” campaign, which was backed by a “Foundation Liberation” marketing message, piloted in select markets across the U.S. and included a strategic combination of public relations, street attack teams, in-store demonstrations, coffee sleeves, bus wraps and radio. Instead of purchasing traditional radio, we employed the “Oprah-effect” by purchasing hosts that were perceived as influential women in the area to rave about the products on-air. Like the bra-burning movement of the 70’s, our Foundation Liberation campaign created a cult-like environment, which spread internally, organically and virally.
HUB International Northeast:
At MSCO, we meet many companies that sell insurance, software, windows or another commodity item and we identify a facet that we can lead with that positions the company in a unique light. With HUB, a top ten insurance brokerage, we realized that individuals and businesses face invisible risks – blind spots and time bombs – that can be deadly if ignored. We developed a mini-website using our umbrella concept “Firewall Against Risk” to serve as a sales tool to generate leads. Through prominent coverage that we acquired in the New York Times, Entrepreneur, WCBS 880AM and the like, we were able to drive qualified traffic to the site to educate prospects further and funnel them to schedule a consultation. We have been tracking and monitoring our campaign for nearly a year with great success.
Safe Banking Systems:
Prior to engaging MSCO, Safe Banking Systems (SBS) was a best-kept secret in Mineola, NY. As a risk and compliance technology firm, they were perceived as yet another solution to help banks identify fraudsters and money launderers hidden in their databases. However, SBS’ powerful technology and methodology was far superior. In order to draw attention to the firm, we advised the client to apply their solution towards a very high profile database and provocative issue such as terrorism. SBS’ discoveries – the infamous Lockerbie bomber was still FAA licensed as a flight dispatcher prior to his release from prison, at least twelve members of Osama bin Laden’s family currently hold FAA pilot’s licenses, making them eligible to fly aircraft anywhere in the United States, Fernando Gonzalez and the "Al Capone of Peru," a notorious drug lord and highly dangerous man on a global black list, was also still licensed by the FAA – have landed SBS in the New York Times, ABC News, Newsday and Financial Post. Now, instead of discussing their superior technology to prospects, the company has a more powerful sell, they use IT to outsmart the criminal masterminds in the banking industry and beyond… and they can prove it!
Wolfgang Puck Bistro:
MSCO was hired by Wolfgang Puck to market his casual dining restaurants. Although our role was marketing, we quickly realized that before we took measures to increase restaurant traffic, the food had to more closely reflect the qualities that you would expect from Wolfgang Puck. After working with senior management to revamp the menu at a pilot location, we developed a strategic marketing campaign to drive new business. In addition to acquiring local PR, the focus of the campaign was a direct mail piece, including a $10 gift card that was distributed to residents within a 10-mile radius of the restaurant, encouraging them to experience the new menu. The cards were tracked using unique codes and after they were redeemed, surveys were emailed to the patrons to find out about their dining experience. The results of the campaign were beyond expectation and the new menu and marketing efforts were scaled out to the other locations.
STRUTZ:
MSCO was approached by a small start-up that had developed a unique arch support product, which had been on the market for a year and was limited to a minor vertical. Although they had started to make inroads into the medical community, we immediately determined that the only way to exponentially grow the business was to refine the product to appeal to a broader audience. We transformed it into a true consumer product line and created a compelling marketing platform to build brand equity that would provide the founders with a lucrative exit strategy. We’re currently in the process of preparing for a 2010 marketing pilot. Stay tuned for its success!