Last month, we told you that MSCO CEO, Mark Stevens, was invited to give a private guest presentation for the delegates of IRC Global Executive Search Partners.
Mark presented at the IRC Global Annual Conference on October 1st, 2015. Mark’s presentation was about Creating Brand Value which is something that Mark (and MSCO) has a lot of experience with. Mark kept the audience engaged with a few real-life examples of global branding that MSCO has engaged in, including Clarfeld Financial Advisors, Intrawest, Summit International, and Mars Steel Horse Coffee.
Even though this conference was not open to the public, we wanted to give you a glimpse at Mark’s presentation. See below for some images from the IRC Global Conference.
For more Mark, connect with him on LinkedIn!
Our very own marketing expert, Mark Stevens, has been asked to give a keynote presentation at the Crowne Plaza Hotel tonight. The presentation will last approximately 20 minutes and will give the audience a closer look at How to Market and Grow Your Business. As you may have guessed, Mark is an amazing public speaker. With his ability to relate to virtually anyone and his undeniable passion for the topics that he discusses, Mark can adapt to essentially any audience.
Another marketing expert that will be speaking this evening is Eric Messer of Sunrise Building & Remodeling in Briarcliff. Like Mark, he has been characterized as being very bullish when it comes to marketing and PR. He will be discussing some of the biggest benefits of utilizing marketing and advertising tactics in your business.
Stacey Cohen of PR and marketing firm, Co-Communications in Mount Kisco, NY will be the final marketing expert presenting this evening. She will be discussing her expertise in public relations and how/why it is so important for businesses.
After the audience has heard from the panel, they will be given the opportunity to ask their own questions in a Q&A session. The speaking portion of the program is expected to last about an hour, with a hospitality hour for networking and dinner beforehand.
It’s always an honor to be recognized as a marketing expert by the community that we serve. Being invited to give these presentations is something that we don’t take for granted. It’s a chance to teach our peers a little bit about the industry that we have dedicated our lives to.Read More
More than one hundred million people were drawn to the screen for the Super Bowl on Sunday. Sure, most people actually tuned in for the sports, but who doesn’t love the expert marketing insights that come from some of the most highly anticipated advertising of the year? I know I’m not the only one that watches solely for the commercials.
This year, it was Nationwide that surprised us with an ad that we just can’t stop talking about. The commercial begins innocently enough, with an adorable young boy talking about some things that he won’t ever do in life like ride a bike or learn to fly. I thought that it was going to take an inspirational turn, but I couldn’t have been more wrong. As soon as he’s done listing the things that he won’t be able to do, he reveals the reason behind it – he died from an accident.
Here’s a link to watch the full ad on YouTube.
The commercial was so shocking and seemed so out of place that we haven’t been able to stop talking about it. Our very own Mark Stevens was called upon by NBC News for his expert marketing insights. He was interviewed shortly after the spot aired and didn’t hold back on his opinions.
“There’s nothing more profound than the death of a child, and there’s nothing more disgusting than the abuse of that subject…” Mark begins his interview. He goes on to give his own expert marketing insights on Nationwide’s controversial Super Bowl commercial.
Wondering what else Mark had to say? Click here to watch the short interview on NBC News.