CEO Stevens on Bloomberg
Mark Stevens, author of “King Icahn” and CEO of MSCO gives an inside look at what makes Icahn tick.
April 11, 2013
CEO Stevens on Money with Melissa Francis
“King Icahn” author Mark Stephens and The Wall Street Journal’s David Benoit discuss Carl Icahn’s fight with Dell.
April 8, 2013
Mark Stevens on The Kudlow Report to Discuss GOP's Branding Problem
MSCO Mark Stevens goes on The Kudlow Report to discuss the current problem facing the GOP brand and how, in his opinion, it comes down to those who are carrying the brand and not the message itself.
Click here for the Video Clip
December 14, 2012
Mark Stevens: Your Marketing Sucks — Tuesday, December 4, 2012 - CEO CLUBS SPEECH
We were extremely grateful to have Mark Stevens, Founder and CEO of MSCO, and bestselling author who graciously and skillfully stepped in at the last minute to explain to us not only why our marketing sucks, but what we could do in order to be more effective and systematic in our efforts. Mark is the author of several books including Your Marketing Sucks, described by one reviewer as “The most truthful book on marketing ever.”
December 7, 2012
Your Marketing Sucks - Advertising Boot Camp Nov. 29th at 11:30am
Join us for a no-holds-barred tell-it-like-it-is boot camp That Teaches One Thing And One Thing Only: How To Advertise Successfully By Award-Winning Author And Nationally Recognized Advertising Pro Mark Stevens. (Includes Lunch for attendees) *Why it’s return on investment (ROI), not creativity that is the holy grail.
*How to utilize incremental testing to identify the generators of high ROIs
*How to view the risks and rewards and manage both to grow your business.
*How and why successful advertising is a fusion of traditional and online marketing media.
This program is a boot camp for the driven. The open minded. The determined. The free thinkers. The true entrepreneurs.
1309 E. Putnam Ave.
Register now. Space is limited. Email Alissa Frey at email@example.com or go to westfaironline.com
October 15, 2012