Success.com…How To: Build a Premium Brand
Establish a premium business with these concepts.
- See more at: http://success.com/article/how-to-build-a-premium-brand
October 11, 2013
Panelists Weigh in on New K-Mart Commercial
A new K-Mart commercial showing a couple of middle schoolers rapping about their clothing and accessories has met some controversy after some say it is racist for profiling the kids in the video.
Comedian/host Paul Mecurio, mom blogger Karen Taylor Bass and marketing pro and author Mark Stevens chime in on the controversy.
August 19, 2013
Have New York media gone too far with Weiner coverage?
MSCO CEO and author of the book "Your Marketing Sucks" weighs in on the coverage of Anthony Weiner by New York media.
Link to original story - http://pix11.com/2013/07/26/has-new-york-media-gone-too-far-with-weiner-coverage/#axzz2a8zxXxho
July 29, 2013
CEO Stevens on Bloomberg
Mark Stevens, author of “King Icahn” and CEO of MSCO gives an inside look at what makes Icahn tick.
April 11, 2013
CEO Stevens on Money with Melissa Francis
“King Icahn” author Mark Stephens and The Wall Street Journal’s David Benoit discuss Carl Icahn’s fight with Dell.
April 8, 2013