NEWS

Energy and tech jobs: where hiring is (finally) happening

Eventbrite – which uses mobile devices to market, sell, and e-print tickets for events such as concerts – plans to add 70 tech-savvy people to its workforce this year.

With sales strong, DecoArt, a manufacturer of acrylic paints, wants to beef up its staff by hiring nine additional workers.

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April 5, 2011

Brooklyn Business Expo 2011

Does your marketing suck? Mark Stevens, CEO of MSCO Inc., specializes in helping companies realize what they are doing wrong when it comes to marketing. Stevens is a best-selling author, having written 25 business books, as well as the force behind the blog Unconventional Thinking.

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March 15, 2011

Why Business Owners Should Never Be Happy

Let's say you are quite happy and content with the state of your business.

Sorry, but I'm disappointed to hear that. Not because I don't like good news but because I know an incipient problem when I see one. The hard truth is you should never be "happy and content" with the state of your business simply because every successful enterprise must be a perpetual work in progress. You -- the entrepreneur, the owner and manager in chief -- must be restless in pursuit of ever-higher levels of performance.

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March 8, 2011

4 Reasons Companies Fail

Starting a small business takes a lot of hard work and talent. Keeping a small business going takes even more of the same.
According to labor statistics, more than 80 percent of businesses fail within the first year -- but very few reports explain why.

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February 24, 2011

How to Recession-Proof Your Sales Pitch

The grumpy chorus grows louder every day. I hear it from salespeople in all locales and industries:

"People are reluctant to commit in this economy."
"No one is spending money."
"Everyone is fixated on price alone."

Salespeople are waking up in the morning determined NOT to go out and make the kind of magic a gifted salesperson makes. Instead, they expect to be defeated by the invisible force called a "sluggish economy."

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January 25, 2011