How to Live Your Brand
How many times have you eaten at a diner that's "famous" for their pie? And how many times has the pie been mediocre? "We're famous for our pie" is a brand statement – and it's easy as pie to proclaim it. Living up to that promise is another story.
Your own brand isn't necessarily what you want it to be; instead, it's the sum of all the ways your customers experience your company. And what consumers think of your brand may be very different from the message you're putting out there.
October 13, 2010
Marketing myths that can make you lose money
Many new entrepreneurs or business owners are worried constantly and advertise their products with few resources. Others who have the resources do not know exactly how to advertise properly and are spent without preconceived ideas or ton as compared to marketing them confused and lose money. For this reason, Mark Stevens, marketing specialist and author of 24 books and CEO of MSCO consultant, developed a list of the eight myths involving the stocks of companies in the promotion and marketing that is concerned, and each gives opinion.
September 27, 2010
Salesmanship Lessons From Donald Trump
In his bestselling book The Art of the Deal, Donald Trump provided a unique perspective on constructing and negotiating business transactions. But as much as we know Trump as a deal-maker extraordinaire, his greatest skill is his salesmanship.
Think of The Donald as a salesman on steroids. And in this lesser-recognized role, Trump practices the art of the thrill.
Want to know what I mean by this and what we can learn from it for our own salesmanship?
June 17, 2010
Great Salesmanship Is a Way of Life
Investment guru Peter Lynch--the man who put the Magellan mutual fund on the map--was a passionate advocate for investing in what you know; from the stores you like to shop in to the products you can't live without.
In effect, Lynch was saying that wise investing is a way of life. I'm here to tell you the same is true of salesmanship--great salesmanship, that is.
What do I mean by this? It's that you don't wear two hats: the civilian and the salesperson. Instead, great salespeople are always looking and thinking about sales opportunities in everything they do.
May 17, 2010
Reality TV Stars Turned Entrepreneurs
First came The Real World and Survivor, followed by The Apprentice, American Idol, The Bachelor, Rock of Love, Fear Factor, Dancing with the Stars and all those Real Housewives, among dozens of reality TV shows.
April 13, 2010