How to Push Prospects 'Off the Fence'
We've all heard it a thousand times: "I like what you're proposing, but I need a week to think it over."
And then the week turns into a month. And an army of advisors come on the scene. Accountants, lawyers, spouses, employees -- suddenly the would-be decision-maker can't make a move until a town hall is convened, a vote is held and the count is certified.
November 4, 2010
Handle with care
Thinking of leaving the military and going into business with some of your buddies? Then heed this word of warning: Friendship and business are highly combustible. Apply the spark of human emotion to the dynamite of a valuable idea and you’re going to get an explosion.
Whether it will be productive or disastrous depends partly on how carefully you’ve planned your defenses.
October 27, 2010
3 Schools of Thought on Wealth Management
AS portfolios tick up after the vast losses of two years ago, many investors remain wary. The latest whiz-bang product is more likely to inspire skepticism than desire. Promises of steady returns do not inspire confidence, either.
October 20, 2010
How to Live Your Brand
How many times have you eaten at a diner that's "famous" for their pie? And how many times has the pie been mediocre? "We're famous for our pie" is a brand statement – and it's easy as pie to proclaim it. Living up to that promise is another story.
Your own brand isn't necessarily what you want it to be; instead, it's the sum of all the ways your customers experience your company. And what consumers think of your brand may be very different from the message you're putting out there.
October 13, 2010
Marketing myths that can make you lose money
Many new entrepreneurs or business owners are worried constantly and advertise their products with few resources. Others who have the resources do not know exactly how to advertise properly and are spent without preconceived ideas or ton as compared to marketing them confused and lose money. For this reason, Mark Stevens, marketing specialist and author of 24 books and CEO of MSCO consultant, developed a list of the eight myths involving the stocks of companies in the promotion and marketing that is concerned, and each gives opinion.
September 27, 2010