When Lawrence Polsky and Antoine Gerschel approached MSCO, they had a successful team building and leadership development consulting service. Formerly named PeopleNRG, the company had little strategic direction and an exceedingly busy website. MSCO re-branded the company as Teams of Distinction, clearly identifying who the company is and what they strive to bring to their clients. We built a new website to present the company’s mission and services in a clean, clear and effective manner. With this new direction, we went back into the market through influential trade leadership events, which have effectively delivered the company’s message to their target audience.
“We reached out to MSCO to create a more focused marketing approach and it has helped us dramatically increase our pipeline and reduce our closing time. The MSCO team is available all along the way from branding to website design, trade shows, traditional media, social media and also for very technical discussions about concrete basis opportunities.”
– Antoine Gerschel, CEO, Teams of Distinction