Forbes Tabs Mark In Business Marketing Consulting
Mark Stevens is Forbes’ newest business marketing consulting blogger. This is the latest public relations success for MSCO following this year’s rerelease of Mark’s book Your Marketing Sucks, the business marketing consulting guide that build this agency.
Surely they noticed Mark’s business marketing consulting acumen after seeing his great success on LinkedIn earlier this month. Mark’s post, Why You Must Lie On Job Interviews And What You Must Lie About
, has already surpassed 775,000 views and earned him wide recognition for his pointed critique of the hiring process. This is the type of business marketing consulting advice we give to clients on a regular basis, so it’s no wonder Forbes would want to bring someone like Mark in to offer his unconventional wisdom.
The article takes a look at Mary Barra
, CEO of General Motors, and her difficulty coping with the public relations nightmare caused by product recall after product recall. Going against the conventional wisdom that this is somehow all her fault, or even that she was set up, Mark goes on to cite poor marketing as the reason she’s taking the blame. It was marketing’s fault that she hid from the situation until it became unavoidable. It was also marketing’s fault that she did not become the face of a new GM instead of the next in a long line of disappointments. Mark then offers his business marketing consulting from his own experience serving our past client Intrawest. You can read the whole thing here
This partnership with Forbes no doubt will open doors for MSCO. Even though Mark is already a well-known commentator for Fox News, CNBC and other media outlets, Forbes adds another big name and strong credibility to our brand. Posts on Forbes should appear weekly, so be sure to check back often for Mark’s business marketing consulting column
tackling the big issues all business owners and marketers face. Read More
TF Andrew Store in Westchester Public Relations Hit
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community.
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens
magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens.
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week. Read More
Teams of Distinction Connecting Teams Through HC Online
Our PR staff helps another client get press coverage. In one of their latest articles
, human resources blog HC Online quotes Teams of Distinction (formerly People NRG) founder Lawrence Polsky as an expert on corporate team building. As the expert on business culture and coaching, Polsky says:
“Most of the problems on teams are human: conflict, stress, burn out, success, failure, striving, collaborating. These are all human problems that require real relationships [to manage].”
This is part of our ongoing marketing strategy to transform Teams of Distinction into the go-to consultancy for CEOs worried about their company culture and team performance. Look for more from Lawrence in more human resources and management media channels in the coming weeks. Read More
Mid Month New Client Roundup
Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.
Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.
Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.
MSCO Expert Now Managing Social Media for Hudson Union Society
Our Social Media Director Suzan French was recently appointed PR & Social Media Manager for Hudson Union Society, a unique Manhattan-based organization that provides unparalleled, first-hand access to the world’s biggest names in politics, entertainment, science, business, and the arts. In this new capacity, she will offer advice on planning and outreach through public relations and social media, securing targeted exposure for the organization.
As one of her first acts in the role, Suzan recently had the honor of attending a reception for four-star United States Marine Corp General Tony Zinni, former commander-in-chief of the United States Central Command.