The Scoop @ MSCO

Public Relations

Westchester Marketing Expert Quoted Again

Our very own Mark Stevens, CEO of MSCO and our local Westchester marketing expert, has been featured in yet another article. The media often looks to successful industry professionals to draw conclusions for their work, and Mark is often called upon for his expertise. 

This time, our Westchester marketing expert was mentioned in a great article from The Network Journal. Ann Brown wrote a thought provoking piece entitled ‘Point to Flaws: Why Sometimes You Need to Criticize Your Industry.

Brown quotes Stevens in order to answer the question posed in the article’s title. “Absolutely, you should criticize your own industry. That is, of course, when you believe your industry is aborting or failing to fulfill it’s true mission,”  Stevens says.

Brown also draws insights from another professional, Michael Bremmer, CEO of, to support Stevens’ position. “You’re going to barbecue a few sacred cows, and people won’t like it…so you might lose a few lunch invites…but the ones you’ll get because you speak out will be even better,” Bremmer points out.

“Of course you will be subjected to push back, anger and resentment that can border on the emotional. That’s because if you are truly affected you are not so much a critic as a disrupter. You may be forcing people to come out of their comfort zone and behave in a different matter,” says Stevens.

As always, our Westchester marketing expert is highly opinionated. You can view the article in its entirety here. Or, to hear more about how Mark views the world, check out his blog on LinkedIn.
Read More

Stevan Lynn Featured on Geraldo Rivera Show

MSCO Client Stevan Lynn, founder of Deeds Driven Dads and director of the Fatherhood Training Center in the Bronx, contributed his unique perspective to the ongoing debate about the role of the family in society last week during an appearance on the Geraldo Rivera radio show on WABC. 

An outspoken critic of fathers abandoning families, Geraldo Rivera has long been condemning fathers who shirk their responsibilities and pointing to their absence in the home as one of the primary reasons families fall apart and children grow into less savory members of society. This is what made Stevan such a good guest to have on the show, as his Fatherhood Training Center seeks to bring dads back into the family through deeds, not words.

Audio clip from the show

To listen to the full episode, visit Geraldo’s radio show website. Again, the date of the show was 3/13/15. And for more on Stevan and the important work he’s doing in the South Bronx, you can visit his website as well. Read More

Bronx PR Success for Stevan Lynn

Earlier this week, we achieved a notable Bronx PR success for our client, Stevan Lynn of Deeds Driven Dads. Local station, News 12 featured a story on their television program and website. Links were also shared via News 12’s social media, on their Facebook and Twitter pages.

Click here to see the full video and read the article.

If you’re not familiar with this client, Stevan Lynn is the face behind Deeds Driven Dads. A  devoted father of two, has dedicated his life to helping Bronx fathers accomplish the greatest role in their lives – being a father. He works with fathers that want to be there for their son or daughter but don’t necessarily know what to do. He teaches them the value of being a good father and being financially stable.

Coach Lynn, as he’s known by most, assists New York fathers with job searching & job applying, housing situations, and child support. He also makes sure that fathers know how to prepare meals and understand the importance of staying fit. Stevan is willing to help with essentially anything a struggling father may need. Above everything else, he wants to make a difference in this world.

We have created Coach Lynn’s brand, Deeds Driven Dads and are helping him get his message out there through social media and public relations initiatives. 

Head to for more information on the brand and Coach Lynn’s mission.

This Bronx PR hit is yet another public relations success story for MSCO. Stay tuned for more!

Read More

Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

Read More

Forbes Tabs Mark In Business Marketing Consulting

Mark Stevens is Forbes’ newest business marketing consulting blogger. This is the latest public relations success for MSCO following this year’s rerelease of Mark’s book Your Marketing Sucks, the business marketing consulting guide that build this agency.

Surely they noticed Mark’s business marketing consulting acumen after seeing his great success on LinkedIn earlier this month. Mark’s post, Why You Must Lie On Job Interviews And What You Must Lie About, has already surpassed 775,000 views and earned him wide recognition for his pointed critique of the hiring process. This is the type of business marketing consulting advice we give to clients on a regular basis, so it’s no wonder Forbes would want to bring someone like Mark in to offer his unconventional wisdom.

The article takes a look at Mary Barra, CEO of General Motors, and her difficulty coping with the public relations nightmare caused by product recall after product recall. Going against the conventional wisdom that this is somehow all her fault, or even that she was set up, Mark goes on to cite poor marketing as the reason she’s taking the blame. It was marketing’s fault that she hid from the situation until it became unavoidable. It was also marketing’s fault that she did not become the face of a new GM instead of the next in a long line of disappointments. Mark then offers his business marketing consulting from his own experience serving our past client Intrawest. You can read the whole thing here.

This partnership with Forbes no doubt will open doors for MSCO. Even though Mark is already a well-known commentator for Fox News, CNBC and other media outlets, Forbes adds another big name and strong credibility to our brand. Posts on Forbes should appear weekly, so be sure to check back often for Mark’s business marketing consulting column tackling the big issues all business owners and marketers face.

Read More