The Scoop @ MSCO

Public Relations

Bestie Bag New Product Development

Just about two months ago, we signed Bestie Bag on as a new client. You may recall the blog post about this product development client. We took the original idea of a bag designed for kids with sensory learning problems and turned it into a product that all tween girls can enjoy, the Bestie Bag. See the blog post here, if you missed it!

The product development thus far has been remarkable. We’ve made slight improvements on the design and introduced the Bestie Girls. The bags are currently being manufactured, and we’re looking to launch the product on December 1st. The Bestie Girls each represent a different bag, color, and personality. Each bag comes with an exclusive Bestie Girl key chain, pictured below. These characters are original designs from our newest graphic designer, Ligia Barao. Ligia and I have been working hand-in-hand to bring this concept to life, and we couldn’t be more proud of our accomplishments so far!

Bestie Bag Product Development - Key Chains

Meet the Bestie Girls!

Zoey, to start with, loves to bake. The yellow of her Bestie Bag reminds her of her favorite recipe – her grandma’s lemon bars!

Claire loves nature and animals. She even has her own dog, Luna, who will be officially introduced by our launch date.
Rachel is all about fashion and music. She’s the one to turn to if you’re looking for the coolest new band or fashion accessory.
Katie loves sports. She’s always up to try something new, but she’d never turn down a game of basketball or soccer.
Vanessa is a movie buff. She’s a big fan of comedies. She tells the best jokes and goes out of her way to make everyone laugh.

To continue the new product development process for Bestie Bag, we have been doing a lot of social and PR work. Check out our Facebook and Twitter pages! We’ve been featured in Texas Lifestyle Magazine’s Holiday Gift Guide and should be featured in more as they come out. We’ve also just started planning  for a tween focused trade show that we’ll be attending in January.

Keep an eye out for more product development news because there’s  a lot more to come!

You can learn more about the Besties on our landing page. Be sure to check back on December 1st to see our all new e-commerce site!

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Forbes Tabs Mark In Business Marketing Consulting

Mark Stevens is Forbes’ newest business marketing consulting blogger. This is the latest public relations success for MSCO following this year’s rerelease of Mark’s book Your Marketing Sucks, the business marketing consulting guide that build this agency.

Surely they noticed Mark’s business marketing consulting acumen after seeing his great success on LinkedIn earlier this month. Mark’s post, Why You Must Lie On Job Interviews And What You Must Lie About, has already surpassed 775,000 views and earned him wide recognition for his pointed critique of the hiring process. This is the type of business marketing consulting advice we give to clients on a regular basis, so it’s no wonder Forbes would want to bring someone like Mark in to offer his unconventional wisdom.

The article takes a look at Mary Barra, CEO of General Motors, and her difficulty coping with the public relations nightmare caused by product recall after product recall. Going against the conventional wisdom that this is somehow all her fault, or even that she was set up, Mark goes on to cite poor marketing as the reason she’s taking the blame. It was marketing’s fault that she hid from the situation until it became unavoidable. It was also marketing’s fault that she did not become the face of a new GM instead of the next in a long line of disappointments. Mark then offers his business marketing consulting from his own experience serving our past client Intrawest. You can read the whole thing here.

This partnership with Forbes no doubt will open doors for MSCO. Even though Mark is already a well-known commentator for Fox News, CNBC and other media outlets, Forbes adds another big name and strong credibility to our brand. Posts on Forbes should appear weekly, so be sure to check back often for Mark’s business marketing consulting column tackling the big issues all business owners and marketers face.


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TF Andrew Store in Westchester Public Relations Hit

A crowd gathers at the "bar" at TF Andrew's Westchester public relations event
The latest step in our public relations and marketing strategy for TF Andrew happened last night as we helped the new high-end flooring superstore celebrate their grand opening in Elmsford. Dozens of people joined us for an evening of food, fashion and flooring with a special  presentation from Habitat for Humanity recognizing the Faheys for their commitment to the community. 

TF Andrew branded collateral next to Cottages & Gardens magazine
As one of the top Westchester public relations agencies, we brought in Cottages & Gardens magazine as an event sponsor. The high end glossy publication invited their select subscriber list of affluent residents and designers to the party. Also in attendance were some of TF Andrew’s notable business partners and customers, Westchester public relations professionals, as well as staff from MSCO, including myself and our CEO Mark Stevens. 

TF Andrew founder Tom Fahey talking with Westchester public relations expert Cindi Cook
Score this as another win in MSCO’s public relations strategy. We’re all very pleased with the turnout and reception, so a big hand goes out to the finest Westchester public relations team there is. Next up for TF Andrew in our marketing strategy for TF Andrew will be digital advertising, cable TV in Westchester public relations and other advertising. Stay tuned for more updates as this campaign unfolds, including a sneak peek at our brand new TV commercial next week.

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Teams of Distinction Connecting Teams Through HC Online

Our PR staff helps another client get press coverage. In one of their latest articles, human resources blog HC Online quotes Teams of Distinction (formerly People NRG) founder Lawrence Polsky as an expert on corporate team building. As the expert on business culture and coaching, Polsky says:

“Most of the problems on teams are human: conflict, stress, burn out, success, failure, striving, collaborating. These are all human problems that require real relationships [to manage].”

This is part of our ongoing marketing strategy to transform Teams of Distinction into the go-to consultancy for CEOs worried about their company culture and team performance. Look for more from Lawrence in more human resources and management media channels in the coming weeks.
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Mid Month New Client Roundup

Two new clients begin work with MSCO today, marking the start of two new marketing relationships as we seek to position each client for the best success in their industry.

Teams of Distinction (formerly People NRG) is an executive coaching firm with Swiss roots that helps build teams and keep companies of all sizes moving forward. We’ve refocused their brand starting with a basic question: Do you really have a team? When you really look at it (and we’re developing ways for managers and CEOs to do just that), most “teams” are simply groups of people that can’t get on the same page and don’t like each other very much. Teams of Distinction helps companies make a u-turn from one of these “teams of extinction” into a Team of Distinction, hence the name. For them, we’ll be playing up some of their Swiss heritage as it relates to precision and this new methodology at industry events, through the Society of Human Resource Management and in other marketing.

Also starting with MSCO is At Home Senior Care, a home-based senior aid service. We’ve refreshed their branding and are working on their marketing materials to give them a stronger presence in their industry. Other marketing and advertising will undoubtedly follow.

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