The Scoop @ MSCO


LinkedIn Goes Wild Over Mark’s Rotten Fries

Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.

This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.

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Partnership Forged Between Tweeds and Rug Renovating

In what has become standard practice around here, MSCO has brokered a business development deal between Tweeds Dry Cleaning and Rug Renovating, two of our clients. In the partnership, Rug Renovating becomes Tweeds’ official carpet and upholstery cleaning specialist. In return, Tweeds receives royalties for every customer sent to Rug Renovating for cleaning services. The companies are working together on an internet marketing campaign touting the new deal. Here’s the website for customers interested in the dual services, made possible by the collaboration through MSCO.

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OnPath Webinar Led by Mark Stevens

Yesterday, MSCO CEO Mark Stevens is leading a webinar discussion in a partnership with OnPath titled You’re Fired: 10 Reasons Why You Won’t Make Your Sales Numbers. As the author of books like Your Management Sucks and God is a Salesman, Mark makes the ideal speaker to help motivate sellers to achieve their full potential.

OnPath is an award-winning B2B lead generation company that understands the complexities of selling to businesses. Some of their clients include Google, Yellow Pages, IBM and American Express. They regularly host these web series and you can have a look at the webinar archive here.

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MSCO Hosts Vistage International

Yesterday, MSCO and Mark Stevens hosted the first meeting of Vistage International’s Westchester County chapter, the executive networking and idea sharing group with hundreds of chapters around the globe.

One of the highlights of this event was the presentation of MSCO’s proprietary marketing methodology. Overall, the meeting was well attended by executives from businesses of all sizes and left everyone with a great impression. Let’s hope this is the start of something big in Westchester.


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Trio of New Clients Start with MSCO

Last week, MSCO signed on not one, not two, but three new clients. Here’s a breakdown:

1. Executive search firm Odyssey Search Associates has engaged MSCO to rebrand and reintroduce them to the private banking industry. We plan to redevelop their website, manage their social media and reach out to decision makers on their behave through direct mail and trade conferences. Have a look at the new brand here.

2. Conferencing For Less will work with MSCO to create a campaign targeting law offices, the clients in most need of their services. CFL’s expertise in servicing law firms and their ability to offer law firms a simple client billing system set them apart from any competitor. We even hint that law firms can turn their client conference calls into profit centers.

3. The Law Offices of John Amorison will be executing a bankruptcy targeted campaign with the help of MSCO. Our objective will be to build and promote the firm as an expert in bankruptcy law and educate the public on the strategic use of the bankruptcy laws in order to protect and benefit them.

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