The Scoop @ MSCO

Small Business

Controversial Post Has Mark on Top of Social Media Landscape

The job market is difficult right now, even in marketing and business. But talented, qualified individuals remain on the sidelines for most businesses and Mark knows why: they aren’t lying enough.

Mark brought this unconventional wisdom to LinkedIn yesterday and the results have been remarkable. His essay on why you must lie to get the job was read by over 300,000 users and is the number one post on LinkedIn today, ahead of Jack Welch and other noted business advisors. That type of differentiation is what makes Mark not just one of Westchester’s top business consultants, but a global one as well. Not only that, but this run of LinkedIn success puts us in the pantheon of top social media management companies in the area. 

Update: The post has now rocketed over 750,000 views on its way over a million. Read More

Bestie Bag Now Working with MSCO

MSCO landed yet another new client today in Bestie Bag. A unique children’s bag which has already been a lot of fun to work with so far, imagine a small tote with a stylish design. Now picture half of it being covered with a brightly colored fur. That’s a Bestie Bag.

After seeing the product (a bag initially created for children to aid in sensory learning), we were able to turn the idea around completely, finding product potential in the tween market and creating a strategy we can now bring to life. To do this, we plan to build an interactive community around the brand. Currently, we have five bags in five different colors. Each bag will be represented by a female character that has her own personality. These girls, the Bestie Girls, will carry their Bestie Bag everywhere.

From there, we’ll grow through social media and non-traditional marketing techniques to get positive word-of-mouth and a viral buzz going. At that point, the sky’s the limit, making this one of the most exciting products MSCO has marketed in a while.

Read More

LinkedIn Goes Wild Over Mark’s Rotten Fries

Mark’s newest LinkedIn post about a “Wonder Years Moment” during one of hist first jobs is a viral hit. In 24 hours, over 10,000 people have seen the post, yielding over 100 comments and likes, making it by far Mark’s most popular post.

This is just the latest post in a long period of activity on the social network. In fact, Mark has jumped into the top 1% of all profiles viewed among business leaders on LinkedIn. Quite an accomplishment when you think about all the storytellers and HR professionals jockeying for a position as a thought leader. Turns out, all you do is relate a story from your youth to business and build on your professional following.

Read More

Mark Stevens Knows Price of Business for Professionals

On July 3rd, Mark Stevens appeared on The Price of Buisness show with host Kevin Price to talk about how medical and legal professionals can leverage their talents to drive the most return from their marketing investment. In short, eschewing the conventional wisdom is a sure fire way to fail in the cut throat marketplaces in which these practitioners play. You have to zig when everyone else zags in order to achieve exponential success.

Here’s the transcript from that interview on 1110 AM KTEK

Read More

Partnership Forged Between Tweeds and Rug Renovating

In what has become standard practice around here, MSCO has brokered a business development deal between Tweeds Dry Cleaning and Rug Renovating, two of our clients. In the partnership, Rug Renovating becomes Tweeds’ official carpet and upholstery cleaning specialist. In return, Tweeds receives royalties for every customer sent to Rug Renovating for cleaning services. The companies are working together on an internet marketing campaign touting the new deal. Here’s the website for customers interested in the dual services, made possible by the collaboration through MSCO.

Read More