This is something we see a lot, due to the sheer volume of websites we design and oversee every year. In fact, the number one request for many of our clients is SEO management. They come to us because they can’t be found on Google, which can be a problem if you have a business that gets customers or leads as a result of people looking for your service (eg: every business ever). Even beyond URLs, Google has become the starting point for many a search for a service. Therefore, you really have to be found there to be found at all.
Is SEO management a strategy you should pursue for your business? Ultimately, it’s going to depend on how you want to get people to your business. But almost certainly yes, it is. Here are a few ways you can help Google find your website through SEO management that you can work on yourself.
A major ranking factor when it comes to SEO management is how much of an authority your website is on a certain topic. Search engines determine authority based on several things. One important ranking factor is how many other websites link to pages on yours. The robots that crawl for search engines (not literal robots…yet) use this as a proxy to determine how valuable your website content is.
New links to your website indicate authority. The more of these you can build from relevant sources, the better your website will be. It will also help with traffic, which is another major ranking factor. Don’t forget to keep link relevancy and domain authority in mind when building links. If you get a link from a completely off-topic website, it can actually hurt your SEO. Building high quality links from relevant websites will go a long way to fortifying your website at the top of search listings.
Blog articles and other new content can go a long way to sustaining SEO management success. Every time you add a new page, post or feature to your website, it shows a search engine that you are constantly evolving, providing new relevant information and staying on top of trends. Plus, it gives you another opportunity to inject keywords into your website. Those are very important if you want to be found for a particular product or service.
Post anything your heart desires, so long as it contains the right keywords and stays true to what you do as a business. As people share these new articles, it helps to build links to that content as well. This helps out with the first tip, so don’t neglect the power of new website content. Plus, as we’ll see, that added traffic to your link will also provide a lot of SEO value.
Just because you’re focusing on increasing your organic rankings doesn’t mean you can’t help them along with a paid boost. While Google denies it up and down, using PPC advertising (pay-per-click) on a search engine will increase your ranking somewhat. We’ve seen it happen for our clients time and time again. Why? It all comes back to traffic.
For example, if you bid on keywords related to your business’ goods and services, people will click on those ads during relevant searches. This becomes traffic to your website, which increases your relevance for those keywords. That then influences the algorithm to value your website more for those same searches, increasing your SEO ranking. It seems counterintuitive, but you really can leverage paid media to increase your ranking.
SEO management doesn’t have to be mind-bogglingly difficult. If you have a relevant, modern website and you take care of it as you would a garden, you should see some positive search rankings. Simple things like updating it regularly as you would water plants, or sharing it with the community will help you reap a harvest of increased traffic and rankings. As more and more people find their next purchase online, this is only going to grow in importance. Of course, you might need some help maintaining your SEO presence.
Reasons you may want to consult with a professional firm to help you out with SEO management include identifying crucial but underserved keywords, building a content strategy, finding relevant links and managing paid media. Proper SEO management does involve a lot of moving parts being manipulated over the course of a long time, more than I can go into detail in this simple post. But the important thing is you can take steps to help the process along.