The Scoop @ MSCO

Trade Shows

NACDS Trade Show With The Face Of Youth

The Face Of Youth Trade Show Display
Last week, MSCO client The Face of Youth, made its trade show debut at the NACDS Total Store Expo in Denver, Colorado. This annual show brings together CEOs, presidents, owners and senior executives and category buyers from the pharmaceutical industry and retail drugstores so they can explore the hottest upcoming products, technologies and concepts in their field, including, of course, The Face of Youth.

As part of our trade show strategy, we set up a small product display, backdrop and a TV which played The Face Of Youth’s video explaining how to use the product (starring our own designer, Ligia Barao). MSCO Vice President Tommy Jay, attended the show with our client to ensure that we capitalized on every opportunity with targeted product buyers from retailers such as CVS, Walgreens, Rite Aid and more.

In addition to the show itself, we also participated in their highly acclaimed “Meet the Market” program. This is open to new exhibitors and past exhibitors with new products and services and gave us access to appointments with key retail buyers through a series of 10-minute pre-set meetings before the exhibit hall opened.

We’re still in the initial stages of launching The Face Of Youth. In fact, we’re still producing the molds for the product. Most of the buyers we talked with expressed interest in the product, noting it’s like nothing they’ve ever seen before in terms of beauty aids. We do have our work cut out for us, however, as we bring this product to market. Luckily, we have a fully integrated marketing strategy ready to go once we have some produced.

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Trade Show Marketing Execution & Success

Trade show marketing can be one of the most successful forms of marketing, but only if it is executed correctly. This execution goes far beyond the show itself – there needs to be a pre show and post show plan as well. At MSCO, our trade show marketing campaigns start the moment we begin entertaining the idea of attending a trade show or conference. That’s why we have so many trade show marketing success stories, our latest being the INTX show for our client US India Media.

For all clients, we start with extensive research into all show options. We know that this is a big expense for a lot of companies, so we always make sure that we select the best one for your brand. We search for the best attendees, topics/themes, exhibitors, location, etc. to put your company in front of. Next, we make sure that we’re taking full advantage of every pre show opportunity that the show is offering. This can include emailing the attendees, setting up meetings, writing and pitching press releases, social media outreach and utilizing anything else the show has to offer. We design amazing booths that are sure to catch everyone’s eye.

While we’re at the show, we help our clients with everything from booth set up and tear down. We do all that we can to drive traffic into our booth, and we definitely know how to work a room. After the show, we assist with all follow up initiatives. We send emails and make calls to everyone we met at the show and make sure to take advantage of any other post show services that the show has to offer. We truly provide full service trade show marketing.

During the first week of May, Patrick and I attended the INTX (the Internet and Television Expo) in Chicago with our client, US India Media. We worked hand-in-hand with both our client and the show to ensure that we saw success. One of the things I love most about attending a show is that you never know what to expect. Because of our attention to detail throughout the entire process, we came back with a stack of business cards full of potential leads, a handful of partnership opportunities and a meeting with a large company interested in acquiring our client’s company! As I said to begin with, trade show marketing really can be one of the most successful forms of marketing. Let us show you how it’s done!

Trade Show Marketing
Samuel Easo and Jade Goodman at the INTX Show in Chicago.
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Water Scrooge Makes a Splash at Buildings NY Show

Water Scrooge Booth at Buildings NYMSCO client Water Scrooge was a hit at this weeks Buildings NY trade show.  The annual show attended by residential and commercial landlords who own buildings of all sizes was the ideal place to show off the potential of this new water conservation product.

The most notable feature of our space was the water tank we set up to demonstrate how Water Scrooge works. Showing that even with the reduced gallons per minute, water pressure remains solid is one of our chief marketing goals for this new brand. Not to mention that this system of patented, tamper proof shower head regulators will help landlords save hundreds of dollars per unit, per year off their water bills.

The best part is Water Scrooge sold over 100 units to landlords from around the Tri-State and generated well over 70 leads from the event alone! I guess our simple message is resonating:

Water Scrooge: Save Water, Save Money

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