The Scoop @ MSCO

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Small Business Consulting That Wins Awards

At MSCO, we do a lot of small business consulting. Over the last two decades, we have seen our results come through in a number of different ways. Oftentimes, we see a measurable growth in the business itself or its revenues, an explosion on social media, an influx of new clients and customers, or something like a successful launch of a new line of products or a seamless rebranding of an established company. Sometimes, however, we are able to see results in different (and much more public) ways.

Tonight is Westfair’s Family Owned Business Awards, and we’re proud to announce that one of our very own clients, T.F. Andrew, is being honored as one of the twenty award winners. As part of our small business consulting strategy, we nominated T.F. Andrew and helped them write their submission. They ran against more than sixty other small businesses in the area, and they were selected (by leaders in their respective fields) as one of the very best in Westchester and Fairfield counties. The ceremony is being held tonight in White Plains where Stew Leonard Jr. will be the keynote speaker.

award1
Read more about the awards here.

With our small business consulting and guidance, we have helped transform T.F. Andrew into the award winning, sophisticated brand that it is today. They truly are the area’s destination for luxury flooring products. Find out more about T.F. Andrew and see some of our rebranding work by visiting their website at www.TFAndrew.com.

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Inspirational Insights From Mark Stevens

Small business marketing consulting expert and CEO of MSCO, Mark Stevens has been featured in a multitude of different publications throughout his life. The latest publication in which he was given the opportunity to share his inspirational insights with is HR.com. HR.com is the largest online community for human resources professionals. HR.com features articles, news, webcasts, events, white papers, discussion forums, and more from top level executives in various industries.

Mark was featured in January’s issue of HR.com’s Personal Excellence. His article, Where Inspiration is Born, talks about where inspiration comes from. Besides revealing the truth behind the true origin of inspiration, he also goes on to explain what you can do to set yourself up to uncover remarkable ideas. With these three extremely simple tips from Mark, could you find your next big idea? Mark, as always, seamlessly blends his personal experiences with his professional expertise to deliver yet another knock out article.

Click here to read the article. This link will direct you to the online version of Personal Excellence,  an HR.com publication. While you’re there, scroll through the rest of the issue for more tips and professional insights from other business experts.

For more of Mark’s inspirational insights and to see the original version of this article, check out his personal blog on LinkedIn. With new posts almost every single day, you’re sure to find something that interests you.

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New Clients Join Our NY Marketing Firm

Since our last new client round up, three clients have joined our NY marketing firm family. We are, as always, excited to work with these great new brands. Every client opens the door to a whole world of possibilities, not only for the brand but for MSCO, as well. With each new client, we are able to expand our creativity and offerings to best fit their needs.

Interstate Fire & Safety Equipment Co. Inc. has been a leader in fire protection since 1951. It’s always a pleasure to work with well-established brands, especially when they’re as esteemed as Interstate Fire. For over 50 years, they have been providing the area with fire protection equipment and services, public fire safety awareness campaigns, and fire code compliance programs.
MSCO plans on taking Interstate Fire to the next level. We see a huge opportunity in commercial and residential building complexes. With our new campaign, we are going to be highlighting all of the additional benefits that Interstate Fire includes as standard practice. The fact that Interstate Fire goes far beyond standard, all the way to exceptional is a huge selling point, and we, as a creative NY marketing firm, can’t wait to do great things for this client.

Dynamic Strategies is an information technology company from New Jersey. They came to us for a much needed brand redefining. After our initial meeting with Dynamic Strategies, one thing was clear: they needed a better way to represent everything that they do. To start with, they need a new name and a comprehensive offering of their services. We will be planning that new branding along with new website development, streamlining their service offering, turning them into the a small to mid size business resource and advertising them in the tri state area.

The Kayak Fishing Store, a store that specializes in the sport of kayak fishing, is now an MSCO client. We are excited to take on such a unique client that is surely going to push our creativity to new heights. For this client, we are refreshing the brand with new creatives, a new web presence, new messaging, and a precisely targeted campaign. The Kayak Fishing Store will be keeping its name, but MSCO has come up with an amazing new name for the sport of kayak fishing. Stayed tuned for more details on this!

As you can see, we have certainly been keeping busy, even though the holidays are quickly approaching, and things don’t seem to be slowing down anytime soon!

Click on the links below for more information on our three newest clients and take note of what they look like before we’ve had a chance to work with them. Change is definitely coming!

Interstate Fire & Safety Equipment Co. Inc.
Dynamic Strategies
The Kayak Fishing Store
 

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Marketing Consulting Services Are Just The Beginning

Many of you may be familiar with MSCO as a firm that provides top-notch marketing consulting services.
But did you know that our CEO, Mark Stevens, also writes blog posts covering everything from personal, life advice to career related wisdom in addition to his unique insights on our marketing consulting services?

Last week, he wrote an article The Day My Car Caught Fire, So Did My Career 
which details the events of a Thanksgiving he had when he was in his twenties. As you may have guessed by the title, he didn’t have a traditional turkey dinner that night. This article touches on both personal and business related news. Mark has learned so much through the years, and I, for one, feel lucky that he’s willing to share it with us. With over 13,000 views already, I can’t be the only one that feels this way.

Mark has been posting on LinkedIn for a while and has covered almost every topic you can imagine. People from all over the world are taking his advice to heart, and he’s seen a lot of success. He has, in fact, written one of the most viewed post in the history of LinkedIn with his article Why You Must Lie On Job Interviews And What You Must Lie AboutThis post skyrocketed almost immediately. Now, sitting at just under 800,000 views, the post is still getting attention. If you haven’t read any of Mark’s articles, I suggest you start with this one! It’s a perfect example of the kind of writing and opinions that makes Mark (and MSCO) so unique and honest.

If you want to connect with Mark or take a look through his other LinkedIn posts, click the LinkedIn icon below. You’re sure to find something that catches your attention and makes you think.

Mark Stevens, CEO of Marketing Consulting Services Firm MSCO, LinkedIn
While our marketing consulting services will always come first, it’s refreshing to work for a firm that offers so much more. Read More

Mark Stevens Weighs in on Redskins Controversy

In the latest news from CommPRO.biz, which provides the daily scoop for media and communications professionals, MSCO CEO Mark Stevens gives his opinion on the recent trademark ruling regarding the Washington Redskins team name.

In the article, Mark goes against the consensus by saying that Dan Snyder needs to go on the offensive and stop playing defense regarding the topic, citing the myriad of other quasi offensive team sports names. There’s a slippery slope that we don’t want to start down, or at least try to slow as goes the argument.

What do you think? Should the name change or should Snyder stick to his guns like Mark says? Read the article here and weigh in with your opinion in the comments.

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