The Scoop @ MSCO


New MSCO Clients!

We have been extremely busy these past few weeks, thanks, in part, to some of these great new clients that we are now working with.

Click through to their current sites to see where they started, and stay tuned for more information on these clients and more!

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TV And Radio Advertising for TF Andrew

Assisting with TV and radio advertising for one of our clients is exciting for all of us on the team here at MSCO. Our client, TF Andrew, a tri-state leader in luxury flooring options for over 30 years, is launching a major cable network television campaign. This campaign is running in conjunction with Carpet One retailers. They are offering huge discounts on popular brands with their enticing Don’t Do It Yourself sale. Check out the fun spot on our YouTube channel here.

Cablevision and Verizon FiOS customers in Westchester County should keep an eye out for the spot over the next few weeks. The commercial will air on USA, HGTV, Comedy Central, AMC, CNN and News 12, among other networks.

And if that isn’t big enough news for you, they’re also launching a new radio campaign this month. By utilizing both TV and radio advertising, they’re sure to see some major results in the upcoming weeks. MSCO will, of course, be there to help track and analyze all of the leads that come from all of our TV and radio advertising efforts.

This will be TF Andrew’s very first time working with 100.7 WHUD, the Hudson Valley’s leading radio station. We are all anxious to see how well TF performs on this station. This month’s commercials will be focusing on the Don’t Do It Yourself campaign, as seen in the commercial above. Next month, the focus will shift to a home improvement contest that we’re working on. We’ll keep you updated on the details for that as they develop. Head over to TF Andrew’s blog to listed to this month’s radio spot, and let us know what you think in the comments below!

We absolutely love seeing our clients succeed. It’s times like this, when we’re simultaneously working on both TV and radio advertising for one of our clients, that we know we’re making a difference to their business.

For more information on TF Andrew, click through to their website. Check back here for updates on all of our clients.

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Small Business Consulting That Wins Awards

At MSCO, we do a lot of small business consulting. Over the last two decades, we have seen our results come through in a number of different ways. Oftentimes, we see a measurable growth in the business itself or its revenues, an explosion on social media, an influx of new clients and customers, or something like a successful launch of a new line of products or a seamless rebranding of an established company. Sometimes, however, we are able to see results in different (and much more public) ways.

Tonight is Westfair’s Family Owned Business Awards, and we’re proud to announce that one of our very own clients, T.F. Andrew, is being honored as one of the twenty award winners. As part of our small business consulting strategy, we nominated T.F. Andrew and helped them write their submission. They ran against more than sixty other small businesses in the area, and they were selected (by leaders in their respective fields) as one of the very best in Westchester and Fairfield counties. The ceremony is being held tonight in White Plains where Stew Leonard Jr. will be the keynote speaker.

Read more about the awards here.

With our small business consulting and guidance, we have helped transform T.F. Andrew into the award winning, sophisticated brand that it is today. They truly are the area’s destination for luxury flooring products. Find out more about T.F. Andrew and see some of our rebranding work by visiting their website at

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Inspirational Insights From Mark Stevens

Small business marketing consulting expert and CEO of MSCO, Mark Stevens has been featured in a multitude of different publications throughout his life. The latest publication in which he was given the opportunity to share his inspirational insights with is is the largest online community for human resources professionals. features articles, news, webcasts, events, white papers, discussion forums, and more from top level executives in various industries.

Mark was featured in January’s issue of’s Personal Excellence. His article, Where Inspiration is Born, talks about where inspiration comes from. Besides revealing the truth behind the true origin of inspiration, he also goes on to explain what you can do to set yourself up to uncover remarkable ideas. With these three extremely simple tips from Mark, could you find your next big idea? Mark, as always, seamlessly blends his personal experiences with his professional expertise to deliver yet another knock out article.

Click here to read the article. This link will direct you to the online version of Personal Excellence,  an publication. While you’re there, scroll through the rest of the issue for more tips and professional insights from other business experts.

For more of Mark’s inspirational insights and to see the original version of this article, check out his personal blog on LinkedIn. With new posts almost every single day, you’re sure to find something that interests you.

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New Clients Join Our NY Marketing Firm

Since our last new client round up, three clients have joined our NY marketing firm family. We are, as always, excited to work with these great new brands. Every client opens the door to a whole world of possibilities, not only for the brand but for MSCO, as well. With each new client, we are able to expand our creativity and offerings to best fit their needs.

Interstate Fire & Safety Equipment Co. Inc. has been a leader in fire protection since 1951. It’s always a pleasure to work with well-established brands, especially when they’re as esteemed as Interstate Fire. For over 50 years, they have been providing the area with fire protection equipment and services, public fire safety awareness campaigns, and fire code compliance programs.
MSCO plans on taking Interstate Fire to the next level. We see a huge opportunity in commercial and residential building complexes. With our new campaign, we are going to be highlighting all of the additional benefits that Interstate Fire includes as standard practice. The fact that Interstate Fire goes far beyond standard, all the way to exceptional is a huge selling point, and we, as a creative NY marketing firm, can’t wait to do great things for this client.

Dynamic Strategies is an information technology company from New Jersey. They came to us for a much needed brand redefining. After our initial meeting with Dynamic Strategies, one thing was clear: they needed a better way to represent everything that they do. To start with, they need a new name and a comprehensive offering of their services. We will be planning that new branding along with new website development, streamlining their service offering, turning them into the a small to mid size business resource and advertising them in the tri state area.

The Kayak Fishing Store, a store that specializes in the sport of kayak fishing, is now an MSCO client. We are excited to take on such a unique client that is surely going to push our creativity to new heights. For this client, we are refreshing the brand with new creatives, a new web presence, new messaging, and a precisely targeted campaign. The Kayak Fishing Store will be keeping its name, but MSCO has come up with an amazing new name for the sport of kayak fishing. Stayed tuned for more details on this!

As you can see, we have certainly been keeping busy, even though the holidays are quickly approaching, and things don’t seem to be slowing down anytime soon!

Click on the links below for more information on our three newest clients and take note of what they look like before we’ve had a chance to work with them. Change is definitely coming!

Interstate Fire & Safety Equipment Co. Inc.
Dynamic Strategies
The Kayak Fishing Store

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