The Scoop @ MSCO

Unconventional Thinking

Mark Stevens on Republican Debate

Mark Stevens, CEO of our New York marketing and management firm, was recently interviewed by Tom Ensey of Raycom Media. The topic up for discussion was tonight’s Republican debate. Those of you that know Mark or follow his LinkedIn blog know that he is very opinionated about a lot of things. Donald Trump’s run for presidency is no exception.

Mark and Ensey had a great conversation about Mark’s view on the situation. When it comes to tonight’s Republican debate, Mark doesn’t think that Trump is going to blow everybody away like some people are expecting because of the short response time allotted to each candidate.

Mark believes that Trump absolutely wants to be president and has no ulterior motive, endgame or backup plan. “He thinks that it would be fun to be president,” Mark is quoted. “He thinks it would be a great capstone to a brilliant career, as John Kerry did, as Mitt Romney did. It would be fun to govern the first 100 days, and that’s all they ever think about. There’s a long list of things you can have fun doing with the raw power of the President of the United States. He wants Air Force One, he wants the White House.”

Trump is definitely a force to be reckoned with. He is, as Mark says, not a clown; he’s a serious contender who should be taken seriously. This is due, in part, to Trump’s marketing (which doesn’t suck, according to Mark Stevens, author of bestselling Your Marketing Sucks). He is one of the world’s best salesmen. Mark refers to him as “a natural whose marketing skills are innate, who does not contrive words, who acts and speaks spontaneously, who is not trying to model himself after Ronald Reagan, Jimmy Carter, or Bill Clinton. He has no ties at all to the political establishment.”

Mark thinks that Donald Trump is staying true to himself and doing what he’s always done. He’s running for president the same way that he sold his buildings. And Mark isn’t surprised that he’s leading the polls.

For more expert insights from Mark Stevens and the rest of Tom Ensey’s articles, click the links below. Read More

Expert Marketing Insights on Nationwide Commercial

More than one hundred million people were drawn to the screen for the Super Bowl on Sunday. Sure, most people actually tuned in for the sports, but who doesn’t love the expert marketing insights that come from some of the most highly anticipated advertising of the year? I know I’m not the only one that watches solely for the commercials.

This year, it was Nationwide that surprised us with an ad that we just can’t stop talking about. The commercial begins innocently enough, with an adorable young boy talking about some things that he won’t ever do in life like ride a bike or learn to fly. I thought that it was going to take an inspirational turn, but I couldn’t have been more wrong. As soon as he’s done listing the things that he won’t be able to do, he reveals the reason behind it – he died from an accident.

Here’s a link to watch the full ad on YouTube.

The commercial was so shocking and seemed so out of place that we haven’t been able to stop talking about it. Our very own Mark Stevens was called upon by NBC News for his expert marketing insights. He was interviewed shortly after the spot aired and didn’t hold back on his opinions.

“There’s nothing more profound than the death of a child, and there’s nothing more disgusting than the abuse of that subject…” Mark begins his interview. He goes on to give his own expert marketing insights on Nationwide’s controversial Super Bowl commercial.

Wondering what else Mark had to say? Click here to watch the short interview on NBC News.

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NY Marketing Expert Has #1 Post On LI

The latest LinkedIn post from NY marketing expert and CEO of MSCO, Mark Stevens, has been getting a lot of attention. Posted just yesterday, it has already has over 200,000 views. This is a great example of how something so seemingly simple can go viral, as long as it is done the right way. Mark’s LinkedIn success doesn’t stop there, his last viral post received nearly 800,000 views. That’s over one million views between these two posts alone, and he’s not done yet!

Why McDonald’s Is Dying has it all – from a great and attention grabbing title to strong and thoughtful content that backs it up, you just can’t beat it. Check it out and voice your opinion in the comment section. Is Mark onto something, or do you disagree with his thought process? Let us know!

Mark has been regularly posting on LinkedIn since July of this year. With over 100 posts, he has certainly been making a name for himself. Throughout this time, he has learned a great deal about how LinkedIn works and how to use it as a highly effective marketing tool. Having a team member that has ‘cracked the code’ on something as powerful as LinkedIn has made us that much stronger as a team. We have been able to incorporate Mark’s knowledge into our marketing strategies, and clients are already starting to see some results.

In the time that it took me to write this post, over 20,000 more people have read Mark’s article. The post still has a lot of life, and I can’t wait to see how much it grows. Mark’s unique insights are just one of the things that makes him a sought-after thought leader and NY marketing expert, and I’m so proud to say that I’m working at such a forward-thinking company. Read More

Marketing Consulting Services Are Just The Beginning

Many of you may be familiar with MSCO as a firm that provides top-notch marketing consulting services.
But did you know that our CEO, Mark Stevens, also writes blog posts covering everything from personal, life advice to career related wisdom in addition to his unique insights on our marketing consulting services?

Last week, he wrote an article The Day My Car Caught Fire, So Did My Career 
which details the events of a Thanksgiving he had when he was in his twenties. As you may have guessed by the title, he didn’t have a traditional turkey dinner that night. This article touches on both personal and business related news. Mark has learned so much through the years, and I, for one, feel lucky that he’s willing to share it with us. With over 13,000 views already, I can’t be the only one that feels this way.

Mark has been posting on LinkedIn for a while and has covered almost every topic you can imagine. People from all over the world are taking his advice to heart, and he’s seen a lot of success. He has, in fact, written one of the most viewed post in the history of LinkedIn with his article Why You Must Lie On Job Interviews And What You Must Lie AboutThis post skyrocketed almost immediately. Now, sitting at just under 800,000 views, the post is still getting attention. If you haven’t read any of Mark’s articles, I suggest you start with this one! It’s a perfect example of the kind of writing and opinions that makes Mark (and MSCO) so unique and honest.

If you want to connect with Mark or take a look through his other LinkedIn posts, click the LinkedIn icon below. You’re sure to find something that catches your attention and makes you think.

Mark Stevens, CEO of Marketing Consulting Services Firm MSCO, LinkedIn
While our marketing consulting services will always come first, it’s refreshing to work for a firm that offers so much more. Read More

How Entrepreneurs Think

How Entrepreneurs ThinkFor starters, they think differently than everyone else. Oddly. Strangely. Never in a linear fashion. Always asymmetrically. Frequently in dangerous and outrageous ways. Einstein’s was not an entrepreneur, per se, but he said he liked to start with fantasies and work backwards to realities. If the realities existed at all.

That’s how Jobs thought. Musk. Edison. And the thousands you never heard of — and who don’t give a whit if their names are never mentioned in public.

So what are some of the key pillars of entrepreneurial thinking:

1. Dreams come before the strategies. A romantic vision that makes everything else seem superficial and commonplace. This morphs into the mission that makes the entrepreneur relentless.

2. Risk is not a “should I take the plunge or not” kind of ping pong thinking. It is a fact of life –in fact the thrill and the line in the sand that distinguishes the true entrepreneurs from the wannabes. While others may see risk as a necessary evil, entrepreneurs view it as the steep, exhilarating down slope on the dollar coaster.

3.What would no one else dare to do? Or what would the world date me to do? And in both cases, what would they think that doing it would lead to abject failure. To an entrepreneur’s mind, that’s “sign me up” time.

4. Is there a puzzle I can figure out? Something that has confounded others for years? The more daunting it appears to be, the more I want to take it on.

5.Success is never really SUCCESS. The balanced life crowd doesn’t get this, but they don’t get the restless mind of the entrepreneur. They are the lonesome cowboys of capitalism. There is always another roundup to gallop into.

6. Working for someone else is a form of imprisonment. Better to fail at creating the new widget than succeed as a middle manager at Ford.

7. Worrying about what others think of you is moronic. Time wasting. Pathetic. It’s all about the innovation.

8. Get rich: not mostly for the toys it buys but for the freedom (from everyone but yourself) it provides.

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