The Scoop @ MSCO

How Entrepreneurs Think

How Entrepreneurs ThinkFor starters, they think differently than everyone else. Oddly. Strangely. Never in a linear fashion. Always asymmetrically. Frequently in dangerous and outrageous ways. Einstein’s was not an entrepreneur, per se, but he said he liked to start with fantasies and work backwards to realities. If the realities existed at all.

That’s how Jobs thought. Musk. Edison. And the thousands you never heard of — and who don’t give a whit if their names are never mentioned in public.

So what are some of the key pillars of entrepreneurial thinking:

1. Dreams come before the strategies. A romantic vision that makes everything else seem superficial and commonplace. This morphs into the mission that makes the entrepreneur relentless.

2. Risk is not a “should I take the plunge or not” kind of ping pong thinking. It is a fact of life –in fact the thrill and the line in the sand that distinguishes the true entrepreneurs from the wannabes. While others may see risk as a necessary evil, entrepreneurs view it as the steep, exhilarating down slope on the dollar coaster.

3.What would no one else dare to do? Or what would the world date me to do? And in both cases, what would they think that doing it would lead to abject failure. To an entrepreneur’s mind, that’s “sign me up” time.

4. Is there a puzzle I can figure out? Something that has confounded others for years? The more daunting it appears to be, the more I want to take it on.

5.Success is never really SUCCESS. The balanced life crowd doesn’t get this, but they don’t get the restless mind of the entrepreneur. They are the lonesome cowboys of capitalism. There is always another roundup to gallop into.

6. Working for someone else is a form of imprisonment. Better to fail at creating the new widget than succeed as a middle manager at Ford.

7. Worrying about what others think of you is moronic. Time wasting. Pathetic. It’s all about the innovation.

8. Get rich: not mostly for the toys it buys but for the freedom (from everyone but yourself) it provides.

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